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Lockard & Wechsler Direct Target Audience

LWD's target audience includes businesses and organizations involved in direct-to-consumer (DTC), e-commerce, and retail sectors. They cater to a wide range of consumer categories and offer expertise in various marketing channels, including television, radio, print, out-of-home, and multicultural media. LWD's services are particularly relevant for businesses looking to leverage data-driven insights and performance marketing techniques to optimize their advertising campaigns.

User Segments

Lockard & Wechsler Direct Geographic Distribution

Lockard & Wechsler Direct's primary target market is the United States, capturing a significant 90% share. Canada follows with 5%, while the UK, Australia, and Germany each hold 1.5% or less.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience primarily falls within the medium income bracket (50%), followed by high income (30%) and low income (20%). Most target users are in households of 2 (35%) or 3-4 people (30%).

Employment Status

Income Distribution

Education Level

Lockard & Wechsler Direct Behavior Analysis

Behavior Profile

Device Breakdown

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