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LWD's target audience includes businesses and organizations involved in direct-to-consumer (DTC), e-commerce, and retail sectors. They cater to a wide range of consumer categories and offer expertise in various marketing channels, including television, radio, print, out-of-home, and multicultural media. LWD's services are particularly relevant for businesses looking to leverage data-driven insights and performance marketing techniques to optimize their advertising campaigns.
Lockard & Wechsler Direct's primary target market is the United States, capturing a significant 90% share. Canada follows with 5%, while the UK, Australia, and Germany each hold 1.5% or less.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience primarily falls within the medium income bracket (50%), followed by high income (30%) and low income (20%). Most target users are in households of 2 (35%) or 3-4 people (30%).
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