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Lockard & Wechsler Direct Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Director of E-commerce
Education: Master's Degree, Marketing
Age: 48
Gender: Male
Occupation: VP of Marketing
Education: Bachelor's Degree, Business Administration
Age: 37
Gender: Female
Occupation: Marketing Director
Education: Professional Degree, Digital Marketing
Sarah Chen
Goals
- Achieve a significant year-over-year revenue increase for our e-commerce platform
- Optimize customer acquisition costs and improve lifetime value through effective marketing campaigns
- Scale our marketing efforts efficiently across multiple channels without compromising ROI.
Pain Points
- Difficulty in accurately attributing multi-touchpoint sales and proving clear ROI for marketing spend
- Struggling to find a marketing partner who truly understands the nuances of direct-to-consumer e-commerce
- Lack of real-time data insights to make quick, informed decisions and pivot campaign strategies.
Lockard & Wechsler Direct Geographic Distribution
Primarily focused on the US market, with a smaller presence in Canada and minimal international reach, indicating a strong domestic market strategy.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly 3-4 person households with high income levels, indicative of established business leaders.
Employment Status
Income Distribution
Education Level
Lockard & Wechsler Direct Behavior Analysis
Behavior Profile
Device Breakdown
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