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Major Markets
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United KingdomKey Competitors
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Hawke Media
Common Thread Collective
Rain The Growth Agency
Top Marketing Channels
Hawke Media
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: E-commerce Growth Playbook, DTC Marketing Trends, Performance Marketing Insights
- Social Media Marketing
- Examples: LinkedIn, Facebook, Instagram
- Campaigns: Client Spotlight Series, Digital Marketing Tips, Agency Culture Behind the Scenes
- Paid Digital Advertising
- Examples: Google Ads, Facebook Ads, LinkedIn Ads
- Campaigns: Performance Marketing Lead Generation, E-commerce Scale-Up Campaigns, Brand Awareness Retargeting
Top Sales Channels
- Inbound Sales
- Website contact forms, Live chat, Phone calls
- Free Marketing Audit Offer, Consultation Request, Downloadable Resource Follow-up
- Outbound Sales
- Cold email outreach, LinkedIn outreach, Conference networking
- Targeted Industry Prospecting, Personalized Solution Pitch, Event Follow-up
- Partnerships/Referrals
- Technology partners, Industry associations, Client referrals
- Co-marketing Initiatives, Referral Program Incentives, Ecosystem Integrations
Lockard & Wechsler Direct SWOT Analysis
Strengths
Strong brand presence in digital marketing
Wide range of services (full-service agency)
Expertise in e-commerce and DTC
Weaknesses
May lack deep specialization in traditional DRTV compared to LW Direct
High volume of clients could lead to less personalized attention
Pricing structure might be less transparent for smaller businesses
Opportunities
Expansion into emerging digital channels like TikTok and short-form video
Developing specialized AI-driven solutions for clients
Targeting new niche e-commerce verticals
Threats
Intense competition from other digital-native agencies
Evolving privacy regulations impacting data collection
Clients bringing marketing in-house
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