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Business and Product Insights
Product Portfolio
Media Planning & Buying Services
Direct Response Marketing Strategic Planning
Analytics, Reporting & Attribution
Lockard & Wechsler Direct Key Value Propositions
LW Direct's key value proposition lies in its ability to transform advertising into a 'profit center' by delivering measurable ROI and scalable growth through expert omni-channel media buying. They leverage 30+ years of experience, proprietary analytics, and strategic intelligence to optimize spend and achieve significant performance gains for clients.
Lockard & Wechsler Direct Brand Positioning
LW Direct is positioned as a seasoned, data-driven performance marketing agency, specializing in direct response (especially DRTV) for mid-to-large businesses. They emphasize measurable ROI through proprietary tech, strategic planning, and significant media buying power, acting as a 'profit center' partner.
Top Competitors
Hawke Media
Common Thread Collective
Rain The Growth Agency
Customer Sentiments
Customer sentiment appears positive, indicated by client testimonials highlighting growth, adaptability, and the desire for indispensable partnerships, suggesting satisfaction with LW Direct's performance and strategic value. The strong emphasis on 'real intelligence' and proven results further reinforces trust and perceived efficacy.
Actionable Insights
Highlighting diverse digital success stories and transparent pricing models could attract a broader range of clients, including those seeking agile, digitally-native solutions.
Products and Features
Media Planning & Buying Services - Product Description
LW Direct offers expert media planning and media buying services, specializing in Direct Response Television (DRTV). Their focus is on securing the best media placements at the most competitive prices for their clients, aiming for optimal return on investment (ROI) through strategic media execution. As a direct marketing agency, they likely emphasize measurable results and performance-driven campaigns.
Pros
- LW Direct specializes in direct response, which is crucial for campaigns requiring clear, measurable results and immediate action from the audience
- Their expertise in media planning and buying ensures clients get optimal placements at competitive prices, maximizing advertising efficiency
- The focus on 'best media at the best price' indicates a commitment to cost-effectiveness and high ROI for clients.
Cons
- The provided information is very limited, making it difficult to assess specific drawbacks like client testimonials or case studies
- Without more details on their methodology or proprietary tools, it's hard to distinguish them from other agencies beyond their stated goal of 'best price'
- Their specialization in DRTV might mean they are less experienced in other forms of digital or traditional media planning that do not have a direct response focus.
Alternatives
- Numerous advertising agencies and media buying houses offer similar media planning and buying services, such as Omnicom Media Group or WPP agencies like GroupM
- Boutique direct response agencies, like Havas Edge or Hawthorne, also specialize in performance-based media
- In-house marketing teams with media buying capabilities are another alternative for larger companies.
Company Updates
Latest Events at Lockard & Wechsler Direct
LW Direct: DRTV Agency | Direct Response Marketing
... new categories and 50+ new networks.” Paul Hillen. Director of Growth Marketing, Tommy John. “As the Qunol business has grown, so has our partnership with LWD.
View sourceLockard & Wechsler Direct | LinkedIn
http://www.lwdirect.com. External link for Lockard & Wechsler Direct. Industry: Advertising Services. Company size: 51-200 employees. Headquarters: Irvington, ...
View sourceMillennial workers want free meals and flex time - LWDirect
What she found: The perks she enjoyed at her former employer weren't standard at her new job. She missed working in a smaller company with access to senior co- ...
View sourcelwdirect | Instagram, Facebook | Linktree
LWD Celebrates 34 Years of Success with Recognition as One of the Best Companies to Work for in New York. The Rise of Connected TV: Opportunities and ...
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