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Executive Summary
Lockard & Wechsler Direct (LWD) is an independent performance marketing agency specializing in direct response television (DRTV) and total video advertising. Founded in 1991 and headquartered in Irvington, New York, LWD offers a comprehensive suite of services, including strategic planning, media buying, research, analytics, and attribution. They leverage proprietary technology, data-driven insights, and a team of experienced marketing professionals to deliver measurable results for their clients.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Lockard & Wechsler Direct Top Products
Brand Positioning
Customer Sentiments
Lockard & Wechsler Direct Key Value Propositions
Lockard & Wechsler Direct SWOT Analysis
Strengths
Proprietary technology stack (IntelliTrade, PlanPro, SmartMatch360)
Data-driven approach and consumer insights
Experienced team and industry reputation
Weaknesses
Potential reliance on traditional media channels
Competition from digital-first agencies
Dependence on client budgets in volatile markets
Opportunities
Expansion into emerging digital and social media advertising
Development of self-service advertising platform for smaller businesses
Strategic partnerships with data providers and technology platforms
Threats
Increasing competition in the DRTV and video advertising market
Rapid evolution of advertising technologies and consumer behavior
Economic downturns impacting client advertising budgets
Lockard & Wechsler Direct (LWD) operates in the advertising and marketing industry, specializing in direct response marketing, DRTV, and total video advertising. They cater to clients in various sectors, including direct-to-consumer (DTC), e-commerce, and retail. LWD's expertise lies in developing and executing data-driven marketing campaigns that drive measurable results and maximize return on investment (ROI).
Market Growth Stage
Pace of Market Growth
Lockard & Wechsler Direct Target Audience
Geographic Insights
Lockard & Wechsler Direct's primary target market is the United States, capturing a significant 90% share. Canada follows with 5%, while the UK, Australia, and Germany each hold 1.5% or less.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1.5% market share
Lockard & Wechsler Direct Audience Segments
LWD's target audience includes businesses and organizations involved in direct-to-consumer (DTC), e-commerce, and retail sectors. They cater to a wide range of consumer categories and offer expertise in various marketing channels, including television, radio, print, out-of-home, and multicultural media. LWD's services are particularly relevant for businesses looking to leverage data-driven insights and performance marketing techniques to optimize their advertising campaigns.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Lockard & Wechsler Direct
Content Marketing and Thought Leadership
LWD can establish itself as an expert in the performance marketing landscape by creating valuable content like blog posts, case studies, and webinars. This will attract potential clients and position them as a trusted advisor in the DRTV and total video space.
Learn moreStrategic Partnerships and Joint Ventures
Collaborating with complementary businesses like data analytics firms, creative agencies, or media platforms can expand LWD's reach and service offerings. Joint ventures can bring new client segments and cross-selling opportunities, driving revenue growth.
Learn moreLeverage Emerging Technologies and Channels
LWD can stay ahead of the curve by embracing emerging technologies like programmatic advertising, influencer marketing, and digital video platforms. This will allow them to offer innovative solutions to their clients and attract new business from technology-savvy marketers.
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