Find stats on top websites

Lockard & Wechsler Direct

Lockard & Wechsler Direct (LWD) is an independent performance marketing agency specializing in direct response television (DRTV) and total video advertising. Founded in 1991 and headquartered in Irvington, New York, LWD offers a comprehensive suite of services, including strategic planning, media buying, research, analytics, and attribution. They leverage proprietary technology, data-driven insights, and a team of experienced marketing professionals to deliver measurable results for their clients.

Company : Lockard & Wechsler Direct

Industry : AdvertisingDirect Response MarketingDRTV

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Harbinger Marketing
DRMG
Hawkeye DRTV

Lockard & Wechsler Direct Key Value propositions

Data-Driven
Performance Marketing
DRTV Expertise
Total Video Solutions

Lockard & Wechsler Direct SWOT Analysis

Strengths

Proprietary technology stack (IntelliTrade, PlanPro, SmartMatch360)Data-driven approach and consumer insightsExperienced team and industry reputation

Weaknesses

Potential reliance on traditional media channelsCompetition from digital-first agenciesDependence on client budgets in volatile markets

Opportunities

Expansion into emerging digital and social media advertisingDevelopment of self-service advertising platform for smaller businessesStrategic partnerships with data providers and technology platforms

Threats

Increasing competition in the DRTV and video advertising marketRapid evolution of advertising technologies and consumer behaviorEconomic downturns impacting client advertising budgets

Top Marketing Strategies for Lockard & Wechsler Direct

Content Marketing and Thought Leadership

LWD can establish itself as an expert in the performance marketing landscape by creating valuable content like blog posts, case studies, and webinars. This will attract potential clients and position them as a trusted advisor in the DRTV and total video space.

Strategic Partnerships and Joint Ventures

Collaborating with complementary businesses like data analytics firms, creative agencies, or media platforms can expand LWD's reach and service offerings. Joint ventures can bring new client segments and cross-selling opportunities, driving revenue growth.

Leverage Emerging Technologies and Channels

LWD can stay ahead of the curve by embracing emerging technologies like programmatic advertising, influencer marketing, and digital video platforms. This will allow them to offer innovative solutions to their clients and attract new business from technology-savvy marketers.

Apply these strategies to your business with just one-click at Waxwing.ai

Lockard & Wechsler Direct User Persona

Lockard & Wechsler Direct Geographic and Demographic Insights

Geographic Insights: Lockard & Wechsler Direct's primary target market is the United States, capturing a significant 90% share. Canada follows with 5%, while the UK, Australia, and Germany each hold 1.5% or less.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    5%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1.5%

Demographic Insights: The target audience consists slightly more of males (55%) than females (45%). The largest age group is 35-44 (30%), followed by 25-34 (25%) and 45-54 (15%).

Age Distribution

Gender Distribution

Lockard & Wechsler Direct Socio-economic Profile

Household and Income Insights: The target audience primarily falls within the medium income bracket (50%), followed by high income (30%) and low income (20%). Most target users are in households of 2 (35%) or 3-4 people (30%).

Educational and Employment Insights: The majority of the target audience are employed full-time (60%) and hold a University or College degree (50%). A significant portion are also business owners (20%).

Households Size

Income Distribution

Education Level

Employment Status

Lockard & Wechsler Direct Behavioral Insights

Interest-Based Insights: Target users show high interest in business news, marketing technology, and digital marketing trends. They also follow e-commerce growth, consumer behavior, data analytics, and advertising innovations.

Technology and Social Media Usage: Target users prefer LinkedIn (87.1%), YouTube (78.3%), and Instagram (72.1%). They primarily use desktops (44.8%), followed by Android (29.7%) and iOS devices (25.5%).

Interests

Business NewsMarketing TechnologyDigital Marketing TrendsE-commerce GrowthConsumer BehaviorData AnalyticsAdvertising Innovation

Device Breakdown

Social Media Usage

Lockard & Wechsler Direct Top Competitors

Competitor
Estimated market share
Top domains
Harbinger Marketing35%Direct Response TV, Brand Marketing, Digital Strategy
DRMG25%DRTV, Media Buying, Performance Analytics
Hawkeye DRTV15%Direct Response Television, Analytics & Optimization, Media Planning

Previous

limelightplatform.com

Next

madronavl.com

logo

[email protected]