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Lockard & Wechsler Direct (LWD) is an independent performance marketing agency specializing in direct response television (DRTV) and total video advertising. Founded in 1991 and headquartered in Irvington, New York, LWD offers a comprehensive suite of services, including strategic planning, media buying, research, analytics, and attribution. They leverage proprietary technology, data-driven insights, and a team of experienced marketing professionals to deliver measurable results for their clients.
Company : Lockard & Wechsler Direct
Industry : AdvertisingDirect Response MarketingDRTV
Lockard & Wechsler Direct Key Value propositions
Lockard & Wechsler Direct Latest news
LW Direct: DRTV Agency | Direct Response Marketing
LW Direct, a full service direct response marketing agency in NY, offers a variety of services such as media analysis, media planning & buying and much ...
Lockard & Wechsler Direct | LinkedIn
http://www.lwdirect.com. External link for Lockard & Wechsler Direct. Industry ... 1d. Report this post; Close menu. Exciting News! Our CEO Dick Wechsler ...
Media Operations Specialist - LWDirect
This is a high-pressure position, that requires great organizational skills and a pleasant personality. Training is provided to set up new hires for success.
PDMI University Council | The PDMI
... News, a Top Woman in Media, and featured in the Forbes Most Powerful Women ... Asieya Pine Lockard & Wechsler Direct President [email protected] 914 ...
Lockard & Wechsler Direct SWOT Analysis
Strengths
Proprietary technology stack (IntelliTrade, PlanPro, SmartMatch360)Data-driven approach and consumer insightsExperienced team and industry reputation
Weaknesses
Potential reliance on traditional media channelsCompetition from digital-first agenciesDependence on client budgets in volatile markets
Opportunities
Expansion into emerging digital and social media advertisingDevelopment of self-service advertising platform for smaller businessesStrategic partnerships with data providers and technology platforms
Threats
Increasing competition in the DRTV and video advertising marketRapid evolution of advertising technologies and consumer behaviorEconomic downturns impacting client advertising budgets
Top Marketing Strategies for Lockard & Wechsler Direct
Content Marketing and Thought Leadership
LWD can establish itself as an expert in the performance marketing landscape by creating valuable content like blog posts, case studies, and webinars. This will attract potential clients and position them as a trusted advisor in the DRTV and total video space.
Leverage Emerging Technologies and Channels
LWD can stay ahead of the curve by embracing emerging technologies like programmatic advertising, influencer marketing, and digital video platforms. This will allow them to offer innovative solutions to their clients and attract new business from technology-savvy marketers.
Lockard & Wechsler Direct User Persona
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Lockard & Wechsler Direct Geographic and Demographic Insights
Geographic Insights: Lockard & Wechsler Direct's primary target market is the United States, capturing a significant 90% share. Canada follows with 5%, while the UK, Australia, and Germany each hold 1.5% or less.
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Demographic Insights: The target audience consists slightly more of males (55%) than females (45%). The largest age group is 35-44 (30%), followed by 25-34 (25%) and 45-54 (15%).
Lockard & Wechsler Direct Socio-economic Profile
Household and Income Insights: The target audience primarily falls within the medium income bracket (50%), followed by high income (30%) and low income (20%). Most target users are in households of 2 (35%) or 3-4 people (30%).
Educational and Employment Insights: The majority of the target audience are employed full-time (60%) and hold a University or College degree (50%). A significant portion are also business owners (20%).
Lockard & Wechsler Direct Behavioral Insights
Interest-Based Insights: Target users show high interest in business news, marketing technology, and digital marketing trends. They also follow e-commerce growth, consumer behavior, data analytics, and advertising innovations.
Technology and Social Media Usage: Target users prefer LinkedIn (87.1%), YouTube (78.3%), and Instagram (72.1%). They primarily use desktops (44.8%), followed by Android (29.7%) and iOS devices (25.5%).
Lockard & Wechsler Direct Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Harbinger Marketing | 35% | Direct Response TV, Brand Marketing, Digital Strategy |
DRMG | 25% | DRTV, Media Buying, Performance Analytics |
Hawkeye DRTV | 15% | Direct Response Television, Analytics & Optimization, Media Planning |