Top Marketing Strategies for LootMogul

LootMogul User Persona

Name:

John

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's degree, Computer Science

Preferred platforms

GOALS

• Explore and invest in new and emerging technologies like NFTs and blockchain to diversify his portfolio and potentially gain high returns
• Engage with fellow sports fans and gamers online to share his passion and be part of a community
• Own unique and rare digital collectibles of his favorite athletes and teams to showcase his fandom and potentially trade or sell them in the future

Frustrations

• Finding trustworthy platforms with authentic and valuable digital collectibles
• Balancing his passion for gaming and sports with his professional life and other commitments
• Keeping up with the fast-paced and ever-evolving world of technology and the metaverse

Name:

Emily

Age :

24

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

• Discover new and creative ways to engage with her favorite athletes and teams beyond traditional social media
• Stay up-to-date on the latest trends in sports, gaming, and the metaverse to leverage them in her marketing campaigns
• Build a social following and connect with like-minded individuals who share her passion for sports and digital collectibles

Frustrations

• Lack of engaging and interactive experiences in the current sports and entertainment industry
• Difficulty in finding authentic and trustworthy platforms to purchase digital collectibles
• Feeling overwhelmed by the sheer amount of information and options available in the metaverse

Name:

David

Age :

35

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Master's degree, Finance

Preferred platforms

GOALS

• Find alternative investment opportunities beyond traditional stocks and bonds to diversify his portfolio
• Explore the potential of blockchain technology and its impact on the future of finance and investing
• Network with other professionals in the sports and technology industries to gain insights and identify potential investment opportunities

Frustrations

• The volatile and unpredictable nature of the cryptocurrency market
• Lack of regulation and transparency in some blockchain-based platforms
• Difficulty in assessing the long-term value and potential of digital collectibles

LootMogul Geographic and Demographic Insights

Geographic Insights: LootMogul's primary market is the US, followed by India, reflecting its global presence and headquarters locations. Other English-speaking countries with significant sports and gaming communities represent potential growth markets.

Demographic Insights: LootMogul's target audience is primarily males aged 18-34, reflecting the typical demographics of gamers and early adopters of blockchain technology.

LootMogul Socio-economic Profile

Household and Income Insights: LootMogul's users come from diverse household sizes, with a majority having middle-income levels, suggesting a broad appeal across different socioeconomic groups.

Educational and Employment Insights: LootMogul's user base largely comprises employed individuals, particularly full-time workers, with a majority holding a university or college degree.

LootMogul Behavioral Insights

Interest-Based Insights: Users are interested in sports, gaming, tech, and blockchain, showing an affinity for digital trends.

Technology and Social Media Usage: Users prefer YouTube, Instagram, and Twitter, and primarily use mobile devices, indicating a tech-savvy audience.

LootMogul Top Competitors