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Loom is a video messaging and screen recording platform that enables individuals and teams to communicate more effectively and asynchronously. The platform allows users to record their screen, webcam, or both, and share the recordings via a link for easy collaboration and feedback. Loom aims to replace traditional communication methods like long emails and meetings with engaging and digestible video messages.
Company : Loom
Industry : Video CommunicationSaaSCollaboration Tools
Loom Key Value propositions
Loom Latest news
Got fed up with 36 hours of weekly meetings. Built something to fix it ...
**Check it out in action here: https://www.loom.com/share/d241273abef4418597ba3af3ab46e323. To the Hacker News community: Do you also struggle with heavy loads ...
Universal Preschool Program
A family application demo can be found at https://www.loom.com/share/531803065f4e4209982264624f4bd1ff. Important Information. Thornton Preschool Program.
Launch HN: Twenty.com (YC S23) – Open-source CRM | Hacker News
Dev setup and demo: https://www.loom.com/share ... The later is very important since as you are dealing with CRM, loading big ... breaking changes to updates...
Staff and Board of Directors - River District
https://www.loom.com/share/96e6cfc7644f4692955b3dd0c8da8e32. Directors at Large. Gina Albanese ...
Loom SWOT Analysis
Strengths
User-friendly interfaceStrong brand recognition in tech circlesIntegrations with popular work tools
Weaknesses
Limited free plan featuresReliant on consistent internet connectivityCompetition from established video conferencing giants
Opportunities
Expand into new markets like education and healthcareDevelop AI-powered features for enhanced user experienceOffer more tailored solutions for specific industries
Threats
Data privacy concerns related to video storage and sharingMarket saturation and increased competitionShift in user preferences towards alternative communication methods
Loom User Persona
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Loom Geographic and Demographic Insights
Geographic Insights: Loom's primary user base is in the United States, followed by emerging markets like India and established economies like the UK, Canada, and Australia.
Top Countries
United States
60%
India
15%
United Kingdom
10%
Canada
5%
Australia
5%
Demographic Insights: Loom's target users are primarily professionals aged 25-34, with a slightly higher male representation.
Age Distribution
Gender Distribution
Loom Socio-economic Profile
Household and Income Insights: Loom users typically belong to households of 2-4 people with medium income levels, reflecting their professional profiles.
Educational and Employment Insights: The majority of Loom users are full-time employees with University or College-level education, highlighting the platform's appeal to a skilled workforce.
Households Size
Income Distribution
Education Level
Employment Status
Loom Behavioral Insights
Interest-Based Insights: Loom users are interested in technology, business productivity, marketing, design, SaaS, and remote work solutions.
Technology and Social Media Usage: Loom users prefer desktop devices and engage with professional platforms like LinkedIn and YouTube, reflecting their work-related usage.
Interests
Device Breakdown
Social Media Usage
Loom Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Zoom | 45% | Video Conferencing, Online Meetings, Webinar Software |
| Google Meet | 30% | Video Conferencing, Collaboration Tools, Business Communication |
| Microsoft Teams | 25% | Team Collaboration, Communication Platform, Project Management |
