Find stats on top websites

Loom

Loom is a video messaging and screen recording platform that enables individuals and teams to communicate more effectively and asynchronously. The platform allows users to record their screen, webcam, or both, and share the recordings via a link for easy collaboration and feedback. Loom aims to replace traditional communication methods like long emails and meetings with engaging and digestible video messages.

Company : Loom

Industry : Video CommunicationSaaSCollaboration Tools

Major Markets

United States flagUnited States
India flagIndia
United Kingdom flagUnited Kingdom

Key Competitors

Zoom
Google Meet
Microsoft Teams

Loom Key Value propositions

Asynchronous Communication
Screen Recording
Video Messaging
Team Collaboration

Loom SWOT Analysis

Strengths

User-friendly interfaceStrong brand recognition in tech circlesIntegrations with popular work tools

Weaknesses

Limited free plan featuresReliant on consistent internet connectivityCompetition from established video conferencing giants

Opportunities

Expand into new markets like education and healthcareDevelop AI-powered features for enhanced user experienceOffer more tailored solutions for specific industries

Threats

Data privacy concerns related to video storage and sharingMarket saturation and increased competitionShift in user preferences towards alternative communication methods

Top Marketing Strategies for Loom

Interactive ROI Calculator

Develop an interactive tool that allows potential customers to calculate the potential return on investment (ROI) of using Loom. This tool would consider factors like team size, meeting frequency, and average meeting cost.

Apply these strategies to your business with just one-click at Waxwing.ai

Loom User Persona

Loom Geographic and Demographic Insights

Geographic Insights: Loom's primary user base is in the United States, followed by emerging markets like India and established economies like the UK, Canada, and Australia.

Top Countries

  • United States flag

    United States

    60%

  • India flag

    India

    15%

  • United Kingdom flag

    United Kingdom

    10%

  • Canada flag

    Canada

    5%

  • Australia flag

    Australia

    5%

Demographic Insights: Loom's target users are primarily professionals aged 25-34, with a slightly higher male representation.

Age Distribution

Gender Distribution

Loom Socio-economic Profile

Household and Income Insights: Loom users typically belong to households of 2-4 people with medium income levels, reflecting their professional profiles.

Educational and Employment Insights: The majority of Loom users are full-time employees with University or College-level education, highlighting the platform's appeal to a skilled workforce.

Households Size

Income Distribution

Education Level

Employment Status

Loom Behavioral Insights

Interest-Based Insights: Loom users are interested in technology, business productivity, marketing, design, SaaS, and remote work solutions.

Technology and Social Media Usage: Loom users prefer desktop devices and engage with professional platforms like LinkedIn and YouTube, reflecting their work-related usage.

Interests

TechnologyBusinessProductivityMarketingDesignSaaSRemote Work

Device Breakdown

Social Media Usage

Loom Top Competitors

Competitor
Estimated market share
Top domains
Zoom45%Video Conferencing, Online Meetings, Webinar Software
Google Meet30%Video Conferencing, Collaboration Tools, Business Communication
Microsoft Teams25%Team Collaboration, Communication Platform, Project Management

Previous

www.listenup.ai/

Next

massivelyop.com

logo

[email protected]