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Loom Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Senior Account Executive
Education: Bachelor's Degree, Business Administration
Age: 32
Gender: Male
Occupation: Marketing Manager
Education: Master's Degree, Digital Marketing
Age: 25
Gender: Female
Occupation: Customer Success Specialist
Education: Bachelor's Degree, Communications
Sarah Chen
Goals
- Exceed sales targets by improving conversion rates through personalized video outreach
- Build stronger client relationships and trust by communicating complex product features visually
- Streamline the sales cycle by providing quick, clear video demonstrations instead of lengthy calls.
Pain Points
- Difficulty in quickly explaining complex products remotely to potential clients
- Lack of personalization in traditional sales emails leading to low engagement
- Spending too much time on repetitive product demos that could be automated.
Loom Geographic Distribution
Loom's user base is predominantly concentrated in North America, particularly the US, followed by Canada, the UK, Australia, and Germany, reflecting global distributed work trends.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Loom users typically reside in 2-4 person households, primarily within medium to high-income brackets, indicating professional and established individuals.
Employment Status
Income Distribution
Education Level
Loom Behavior Analysis
Behavior Profile
Device Breakdown
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