Loom Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Vidyard

ScreenPal (formerly Screencast-O-Matic)

Top Marketing Channels

Vidyard

Content Marketing
Examples: blog posts, whitepapers, case studies
Campaigns: Video in Sales eBook, Ultimate Guide to Video Marketing, Customer Success Stories

Email Marketing
Examples: newsletters, product updates, webinars invites
Campaigns: New Feature Spotlight, Video Marketing Best Practices, Upcoming Webinar Series

Direct Sales
enterprise sales team, account executives, sales development representatives
Personalized Demo Requests, Enterprise Solutions Consultations, Sales Outreach Cadences

Partnerships
CRM integrations (Salesforce), marketing automation platforms (HubSpot), agency partners
Joint Webinar Series, Integrated Solution Demos, Partner Referral Programs

Inbound Sales
website contact forms, free trial sign-ups, demo requests
Free Trial Conversion Funnel, Demo Request Follow-up, On-Demand Product Walkthroughs

Strong focus on B2B video solutions

robust analytics for video performance

integrations with major CRMs and marketing automation platforms.

Potentially higher price point for advanced features

complex feature set might be overwhelming for small businesses

less emphasis on casual individual use compared to Loom.

Growing demand for video in sales and marketing

expansion into new industry verticals that prioritize video communication

increased adoption of video for internal communications.

Intense competition from other video platforms

evolving data privacy regulations impacting video analytics

potential for economic downturns affecting B2B software budgets.