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Sorare
NBA Top Shot
Top Marketing Channels
Sorare
- Social Media Marketing
- Examples: Twitter, Facebook, Instagram
- Campaigns: Sorare Global Rivals, Sorare Football Challenges, Sorare MLB Launch
- Influencer Marketing
- Examples: Sports analysts, Gaming streamers, NFT collectors
- Campaigns: Athlete Spotlight Series, Community Creator Contests, Expert Strategy Guides
- Content Marketing
- Examples: Blog posts, Tutorials, Player Guides
- Campaigns: Beginner's Guide to Sorare, Advanced Scouting Tips, Understanding Player Cards
Top Sales Channels
- Direct Sales (Platform)
- Primary Card Sales, Auction House, Marketplace
- New Card Drops, Limited Edition Packs, Weekly Auction Highlights
- Partnerships & Licensing
- Football clubs, MLB, NBA
- Official Club Card Releases, League Integration Events, Athlete-Endorsed Card Sets
- Referral Programs
- Friend invites, Affiliate links, Community rewards
- Refer-a-Friend Bonus, Affiliate Commission Program, Loyalty Rewards Tier
LootMogul SWOT Analysis
Strengths
Strong official licenses with major sports leagues/clubs
established user base in fantasy sports and NFTs
clear play-to-earn model.
Weaknesses
High entry cost for rare cards
steep learning curve for new users
dependency on real-world sports performance.
Opportunities
Expansion into new sports
broader Web3 adoption
enhanced in-game utility for NFTs.
Threats
Intense competition from other NFT and fantasy sports platforms
regulatory uncertainty for NFTs
potential decline in popularity of traditional fantasy sports.
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