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Major Markets
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Sorare
NBA Top Shot
Decentraland
Top Marketing Channels
Sorare
- Social Media Marketing
- Examples: Facebook, Twitter, Instagram
- Campaigns: Global Fantasy Football Campaign, NBA Rivals Campaign, MLB Dynasty League Launch
- Influencer Marketing
- Examples: Partnerships with football stars, Crypto YouTubers, Gaming streamers
- Campaigns: Athlete Spotlight Series, 'Play with a Pro' Contests, Sorare Ambassador Program
- Content Marketing
- Examples: Blog posts, Tutorials, Player Guides
- Campaigns: Beginner's Guide to Sorare, NFT Explained Series, Game Week Strategy Tips
Top Sales Channels
- Direct Platform Sales
- Primary Card Sales, Auction House, Player Marketplace
- New Season Card Drops, Limited Edition Player Auctions, Daily Challenge Rewards
- Partnerships
- Football Leagues (e.g., MLS, La Liga), NBA, MLB
- Official League Card Sets, Team Specific Promotions, Exclusive Player Packs
- Affiliate Programs
- Referral links, Community bonuses, Creator incentives
- Refer-a-Friend Bonus, Community Leaderboard Rewards, Content Creator Partnership Program
LootMogul SWOT Analysis
Strengths
Officially licensed by major sports leagues; Strong community engagement; Innovative fantasy sports concept with NFTs.
Weaknesses
High entry barrier for new users; Volatility of NFT market; Dependence on sport popularity.
Opportunities
Expansion into more sports and leagues; Introduction of new game modes; Increased adoption of Web3 gaming.
Threats
Regulatory scrutiny on NFTs/gambling; Competition from traditional fantasy sports; Market saturation of blockchain games.
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