Find stats on top websites
Industry Landscape
The nutritional supplement industry is experiencing robust growth, driven by increasing health consciousness, demand for personalized nutrition, and a focus on preventative care. It's characterized by innovation in science-backed formulations and rising consumer trust through third-party certifications. The market is competitive, with a strong emphasis on transparency and efficacy, particularly in the sports nutrition and performance segments. Direct-to-consumer models are gaining traction.
Total Assets Under Management (AUM)
Market Size in United States
~62.4 Billion USD (2023)
(5.6% CAGR)
- Driven by increasing consumer awareness.
- Rising demand for personalized nutrition.
- Growth in sports nutrition and functional foods segments.
Total Addressable Market
71.6 Billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Driven Personalized Nutrition
AI and machine learning algorithms can analyze individual biometric data, genetics, and lifestyle to recommend highly personalized supplement regimens.
Blockchain for Supply Chain Transparency
Blockchain technology can provide immutable records for every step of the supplement supply chain, from raw material sourcing to manufacturing and testing, ensuring unprecedented transparency and traceability.
Advanced Wearable Sensors & Biometric Tracking
Integration of advanced wearable sensors and continuous biometric tracking can offer real-time feedback on supplement efficacy and individual physiological responses.
Impactful Policy Frameworks
FDA's New Dietary Ingredient (NDI) Notification Guidance (Revised 2024)
The FDA's updated NDI guidance clarifies requirements for manufacturers to submit pre-market notifications for dietary supplements containing new dietary ingredients, emphasizing safety data and manufacturing process details.
This policy increases the regulatory burden for introducing new ingredients, potentially slowing innovation but enhancing consumer safety and product credibility for brands like Momentous that prioritize rigorous testing.
California's Proposition 65 (Updated Warnings 2023)
Proposition 65 requires businesses to provide clear and reasonable warnings about chemicals known to the state of California to cause cancer or reproductive toxicity, including those potentially found in supplements.
Momentous must ensure all product labeling and online disclosures comply with the updated warning requirements for California, potentially impacting packaging and website content for the significant US market.
Federal Trade Commission (FTC) Enforcement Against Deceptive Health Claims (Ongoing)
The FTC continues its aggressive enforcement against deceptive advertising and unsubstantiated health claims for dietary supplements, requiring scientific evidence to support all marketing statements.
Momentous, with its emphasis on science and expert validation, is well-positioned, but must continuously ensure all marketing materials strictly adhere to scientific substantiation requirements to avoid FTC penalties and maintain brand trust.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
