Momentous : Market and Competitor Analysis

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Momentous is a health and wellness company specializing in high-quality supplements and nutritional products designed to optimize human performance. They offer a range of products targeting various health goals, backed by scientific research and endorsed by world-renowned experts. Momentous emphasizes transparency, quality ingredients, and a commitment to helping customers achieve their personal best.

Company : Momentous

Industry : Health and WellnessNutritional SupplementsPerformance Optimization

Major Markets

United States

Canada

United Kingdom

Key Competitors

Thorne

Athletic Greens

Onnit

Momentous Key Value propositions

Science-Backed

High-Quality Ingredients

Expert Endorsements

Performance Optimization

Momentous Latest news

Dr. Andy Galpin – Momentous

Shop the Collection. Grass Fed Whey Protein Isolate Powder. Top NFL Pick ... Sign up for offers, product news, and tips. > Help. Help. Help Center · Contact ...

Momentous | LinkedIn

Mar 29, 2024 ... http://livemomentous.com. External link for Momentous. Industry: Wellness and Fitness Services. Company size: 11-50 employees. Headquarters ...

Momentous | Best In Class Human Performance Products

Momentous is a human performance company dedicated creating no-compromise products and tools that support the endless improvement of personal performance.

live.momentous (@livemomentous) / X

Meet Jeff Byers, a former NFL player. When he retired, he got tired of the shady supplement industry. So he built a brand that is backed by science ...

Momentous SWOT Analysis

Strengths

High-quality, science-backed productsExpert endorsements and partnershipsFocus on specific health and performance niches

Weaknesses

Potential for premium pricing compared to competitorsReliance on online sales and marketingRelatively new brand in a competitive market

Opportunities

Expand product lines within existing nichesCollaborate with influencers and athletes for broader reachTarget new geographic markets with a strong health and wellness focus

Threats

Increasing competition from established supplement brandsNegative economic conditions impacting consumer spending on non-essentialsChanging regulations in the supplement industry

Top Marketing Strategies for Momentous

Leverage Influencer Marketing

Partner with health and wellness influencers, athletes, and experts to promote Momentous products to their engaged audiences. This strategy will boost brand awareness and credibility, attracting new customers interested in performance optimization.

Content Marketing & Educational Resources

Create valuable content such as blog posts, articles, and educational videos focusing on performance optimization, nutrition, and health benefits of specific ingredients. This will position Momentous as a thought leader and attract a targeted audience seeking evidence-based information.

Personalized Subscription Recommendations

Develop a robust customer segmentation system and leverage data to personalize subscription recommendations based on individual health goals and product preferences. This strategy will improve customer engagement, optimize product discovery, and increase subscription conversion rates.

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Momentous User Persona

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Masters, Marketing

Preferred platforms

GOALS

Achieve peak mental clarity and focus throughout the workday to excel in her demanding role and secure a promotion
Improve her sleep quality to wake up feeling refreshed and energized, ready to tackle her daily tasks with focus and drive
Enhance her physical fitness performance, aiming to run a half-marathon and improve her overall endurance and stamina

Frustrations

Experiences afternoon slumps and struggles to maintain consistent energy levels throughout the day, impacting her productivity and focus
Feels overwhelmed by the vast amount of conflicting information about health and wellness, making it difficult to make informed decisions about the right supplements for her
Struggles to find time for exercise and healthy meal preparation due to her busy work schedule and social life, leading to inconsistent health habits

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

Executive

Industry :

Finance

Education :

MBA, Finance

Preferred platforms

GOALS

Optimize his cognitive function and mental sharpness to maintain a competitive edge in his high-pressure career and make sound financial decisions
Prioritize his physical health and fitness to keep up with the demands of his job and set a positive example for his family
Improve his sleep quality to combat stress-induced insomnia and ensure he is well-rested and energized for long workdays and important meetings

Frustrations

Experiences age-related cognitive decline, noticing a decrease in his memory and focus, which impacts his work performance and confidence
Feels constantly fatigued and lacks the energy levels he once had, making it difficult to balance work, family, and personal well-being
Struggles with sleep disturbances due to work-related stress and a demanding travel schedule, leaving him feeling drained and mentally foggy

Name:

Sophia Rodriguez

Age :

25

Gender :

Female

Occupation :

Yoga Instructor

Industry :

Wellness

Education :

Bachelor, Kinesiology

Preferred platforms

GOALS

Enhance her physical performance and flexibility to improve her yoga practice, master advanced poses, and prevent injuries
Maintain a healthy and balanced diet that fuels her active lifestyle and aligns with her personal values of mindful living and sustainability
Grow her online presence as a yoga instructor and wellness advocate, inspiring others to prioritize their well-being and achieve their fitness goals

Frustrations

Experiences occasional muscle soreness and fatigue, which can hinder her ability to teach back-to-back yoga classes and maintain high energy throughout the day
Feels overwhelmed by the constant pressure to maintain a perfect physique and healthy lifestyle, which can lead to unhealthy comparisons and self-doubt
Struggles to reach a wider audience with her wellness message and attract new clients to her yoga classes and online platform

Momentous Geographic and Demographic Insights

Geographic Insights: Momentous's primary market is the United States, followed by Canada and the United Kingdom. This suggests a focus on English-speaking markets with a strong interest in health and wellness.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Momentous's target audience consists slightly more of females than males. The product appeals most to individuals aged 25-34, highlighting a focus on a demographic interested in proactive health and wellness.

Age Distribution

Gender Distribution

Momentous Socio-economic Profile

Household and Income Insights: Momentous's customer base consists mostly of households of 2 with a medium income level, reflecting a target audience that values quality and is willing to invest in their well-being.

Educational and Employment Insights: The majority of Momentous customers are employed full-time and have some level of college or university education, indicating an audience that is informed and health-conscious.

Households Size

Income Distribution

Education Level

Employment Status

Momentous Behavioral Insights

Interest-Based Insights: Momentous's target audience is interested in fitness, nutrition, biohacking, wellness, sports, healthy recipes, and productivity, reflecting a desire for holistic well-being.

Technology and Social Media Usage: Momentous's target audience primarily uses Instagram, YouTube, and Twitter, and prefers mobile devices (iOS and Android) over desktops.

Interests

fitnessnutritionbiohackingwellnesssportshealthy recipesproductivity

Device Breakdown

Social Media Usage

Momentous Top Competitors

Competitor	Estimated market share	Top domains
Thorne	35%	Sports Nutrition, Dietary Supplements, Health Testing
Athletic Greens	25.5%	Greens Supplements, Whole Food Nutrition, Immune Support
Onnit	18.5%	Nootropics, Fitness Equipment, Biohacking

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