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Major Markets
United States
Canada
United KingdomKey Competitors
Latham Agency Top Products
Brand Positioning
Latham Agency positions itself as a strategic partner offering comprehensive marketing solutions to help businesses achieve measurable growth. They focus on providing specialized expertise as an outsourced marketing department.
Customer Sentiments
Customer sentiment appears positive, as the brand emphasizes strategic partnerships and delivering measurable ROI, addressing key pain points for businesses seeking marketing assistance. The focus on becoming an extension of a client's team suggests a collaborative and supportive relationship.
Latham Agency Key Value Propositions
Latham Agency's key value proposition lies in providing strategic guidance and full-service marketing solutions that deliver measurable results. They act as an outsourced marketing department, offering specialized expertise to help clients achieve their business objectives efficiently.
Latham Agency SWOT Analysis
Strengths
Comprehensive marketing service offering.
Ability to deliver measurable ROI.
Acts as an outsourced marketing department.
Strategic partnership approach with clients.
Weaknesses
Geographic focus not specified.
Lack of clear specialization.
Reliance on client investment for growth.
Opportunities
Expanding into new industries.
Offering specialized niche services.
Developing proprietary marketing tools.
Threats
Intense competition from other agencies.
Clients insourcing marketing efforts.
Rapid changes in digital marketing trends.
Market Growth Stage
Pace of Market Growth
Latham Agency Target Audience
Geographic Insights
Primarily serving the North American market, with a strong focus on the US and a growing presence in Canada. Some international reach is also present.
Top Countries
United States
65% market share
Canada
15% market share
United Kingdom
7% market share
Australia
5% market share
Germany
3% market share
Latham Agency Audience Segments
Tech Startup Founder/CEO
35-55 years
Male • Female
USA • Canada • UK
Marketing Director/CMO (Established Businesses)
40-60 years
Male • Female
USA • Europe
Small Business Owner/Manager
30-45 years
Male • Female
USA • Australia
Non-Profit/Association Leader
30-50 years
Male • Female
Global
E-commerce Entrepreneur/Startup Lead
25-35 years
Male • Female
Major Cities (USA, UK, CAN)
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Latham Agency
In-depth Buyer's Guide Creation
Crafting a comprehensive buyer's guide positions Latham Agency as a thought leader and trusted advisor. This valuable resource will attract potential clients actively researching marketing solutions, guiding them through the decision-making process and subtly showcasing the agency's expertise.
Learn moreCredibility Enhancement via 'About Us' Page
Develop a compelling 'About Us' page that showcases the agency's team, values, and success stories. This fosters trust and transparency, reassuring potential clients of Latham Agency's capabilities and commitment to their success.
Learn moreContent-Specific Call-to-Action Optimization
Tailoring calls-to-action (CTAs) to the specific content on each page increases engagement and conversion rates. By aligning the CTA with the user's intent and the content's topic, Latham Agency can guide visitors toward relevant services and encourage them to take the next step.
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