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Latham Agency Target Audience
User Segments
Age: 42
Gender: Female
Occupation: CTO & Co-founder
Education: Master's Degree, Computer Science
Age: 38
Gender: Male
Occupation: Head of Growth
Education: Bachelor's Degree, Marketing
Age: 48
Gender: Male
Occupation: COO
Education: Master's Degree, Business Administration
Sarah Chen
Age: 42
Gender: Female
Occupation: CTO & Co-founder
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInXYouTube
Goals
- Successfully launch new software features that enhance user engagement and retention
- Optimize development cycles to improve efficiency and time-to-market for innovative products
- Attract top-tier engineering talent to build a strong and resilient technical team.
Pain Points
- Difficulty in scaling infrastructure to support rapid user growth without compromising performance
- Lack of clear metrics to accurately measure the impact of new tech initiatives
- Managing technical debt while simultaneously driving new feature development.
Latham Agency Geographic Distribution
Primarily serving the North American market, with a strong focus on the US and a growing presence in Canada. Some international reach is also present.
Top Countries
United States
65%
Canada
15%
United Kingdom
7%
Australia
5%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are likely from 2-4 person households, with a strong focus on medium to high-income earners.
Employment Status
Income Distribution
Education Level
Latham Agency Behavior Analysis
Behavior Profile
Strategic Guidance
Measurable Results
Digital Marketing
Branding
Web Development
Content Creation
Advertising
Online Presence
Sales Conversion
Lead Generation
Brand Perception
Market Reach
Social Media Engagement
Business Strategy
Technology Innovation
Market Trends
Leadership Development
Finance
Networking
Data Analytics
Device Breakdown
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