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Limelight Platform Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Marketing

Age: 42

Gender: Male

Occupation: Events Director

Education: Bachelor's Degree, Business Administration

Age: 35

Gender: Female

Occupation: Brand Manager

Education: Master's Degree, Brand Management

Evelyn Chang

Evelyn Chang

Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Industry: Consumer Goods
Channels: LinkedInYouTubeInstagram

Goals

  • Successfully launch and measure impactful experiential marketing campaigns
  • Drive customer engagement and brand loyalty through innovative initiatives
  • Accurately demonstrate ROI for all marketing activities to secure future budget.

Pain Points

  • Fragmented data making campaign analysis difficult
  • Manual processes for event management are time-consuming
  • Difficulty in personalizing customer experiences at scale.

Limelight Platform Geographic Distribution

The primary market for Limelight Platform is the US, followed by Canada, indicating a strong North American focus for experiential marketing solutions.

Top Countries

United States flag

United States

45.5%
Canada flag

Canada

18.2%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 3-4 person households, suggesting established professionals. Income leans medium to high, reflecting B2B decision-makers.

Employment Status

Income Distribution

Education Level

Limelight Platform Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Data Analytics
Business Innovation
Technology Trends
Digital Marketing
Leadership Development
Professional Growth
Networking
Experiential Marketing
Campaign Performance
Customer Engagement
Streamlined Operations
Real-time Data
Personalization
Desktop Usage
Social Media Integration
Event Management

Device Breakdown

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