Limelight Platform : Market and Competitor Analysis

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Limelight Platform offers a software solution designed to optimize and measure the ROI of experiential marketing campaigns. They provide tools to capture first-party data, personalize consumer interactions, and analyze campaign performance. Their platform helps brands convert event attendance into sales by providing actionable insights and automating key marketing processes.

Company : Limelight Platform

Industry : Experiential MarketingEvent TechnologyData Analytics

Major Markets

United States

Canada

United Kingdom

Key Competitors

Bizzabo

Splash

Cvent

Limelight Platform Key Value propositions

Data Capture

Personalization

ROI Measurement

Spatial Analytics

Limelight Platform Latest news

The Psychology Of Luxury Car Buyers: 7 Considerations

... https://www.facebook.com/tr?id ... Watch our latest webinar, "The Future of Experiential & Events: How Top ... The customer wants a new, high-class car to ...

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Limelight Platform - Home

Digital live marketing tools for brands and agencies. Optimize events, capture data, qualify leads, prove ROI, drive revenues. Start selling more now.

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Limelight Platform SWOT Analysis

Strengths

No-code platform for ease of useFocus on data-driven insights and ROIStrong spatial analytics capabilities

Weaknesses

Potential lack of brand awareness compared to larger competitorsReliance on North American marketLimited information on pricing and subscription model

Opportunities

Expand into new industry verticalsDevelop strategic partnerships with event management companiesOffer integrations with popular marketing automation tools

Threats

Competition from established event technology providersEconomic downturn impacting marketing budgetsRapid technological advancements requiring continuous innovation

Top Marketing Strategies for Limelight Platform

Personalized User Onboarding

Guide new users through the Limelight Platform's features and benefits tailored to their needs. This strategy increases user engagement and retention by ensuring users quickly grasp the platform's value.

Interactive ROI Calculator

Create a tool that allows potential clients to input their event data and see estimated ROI from using Limelight Platform. This strategy will generate leads and demonstrate the value proposition of the platform by showcasing the tangible results.

Incentivized Onboarding Enhancement

Offer a reward to users who complete a specific onboarding task within a set timeframe. This strategy encourages user engagement and helps users unlock the full potential of the Limelight Platform.

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Limelight Platform User Persona

Name:

Sarah Williams

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Consumer Goods

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement through immersive experiential campaigns that resonate with the target audience
Generate high-quality leads and drive sales conversions from event participation by leveraging data-driven insights and personalized interactions
Accurately track and measure the ROI of experiential marketing initiatives to demonstrate value and optimize future campaigns.

Frustrations

Struggling to effectively capture and leverage attendee data to personalize experiences and nurture leads
Facing challenges in proving the ROI of experiential events and justifying budget allocation to senior management
Difficulty in seamlessly integrating data and insights from experiential campaigns with other marketing channels for a holistic view of customer journeys.

Name:

David Chen

Age :

40

Gender :

Male

Occupation :

Event Director

Industry :

Entertainment

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

Design and execute flawless and memorable event experiences that exceed attendee expectations and create a buzzworthy impact
Optimize event logistics and operations to ensure smooth processes, efficient resource allocation, and a positive attendee journey
Leverage technology and data analytics to gain real-time insights into attendee behavior and preferences for on-the-fly adjustments and personalized engagement.

Frustrations

Dealing with the complexities of managing multiple vendors, suppliers, and stakeholders involved in event planning and execution
Facing pressure to deliver exceptional experiences on tight budgets and within strict timelines
Difficulty in adapting to the evolving technological landscape and adopting new event tech solutions seamlessly.

Name:

Emily Rodriguez

Age :

28

Gender :

Female

Occupation :

Marketing Automation Specialist

Industry :

Automotive

Education :

Master's Degree, Digital Marketing

Preferred platforms

GOALS

Seamlessly integrate experiential marketing data with marketing automation platforms to create personalized customer journeys and trigger targeted follow-up actions
Leverage data analytics to identify key performance indicators (KPIs) and generate actionable insights to optimize future campaigns
Demonstrate the value of experiential marketing in driving customer engagement, lead generation, and revenue growth through data-driven reporting and analysis.

Frustrations

Encountering data silos between experiential marketing platforms and other marketing technology systems, hindering a unified view of the customer
Facing challenges in effectively communicating the value and insights derived from experiential data to key stakeholders within the organization
Difficulty in staying abreast of the latest trends and advancements in experiential marketing technology and data analytics.

Limelight Platform Geographic and Demographic Insights

Geographic Insights: Limelight Platform's primary market is North America, with a strong focus on the US and Canada, capturing a combined market share of 85%.

Top Countries

United States
60%
Canada
25%
United Kingdom
5%
Germany
3%
Australia
2%

Demographic Insights: Limelight Platform's target audience consists predominantly of professionals aged 25-44, with a slightly higher representation of males (55%) compared to females (45%).

Age Distribution

Gender Distribution

Limelight Platform Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and tends to live in households of 2-4 people.

Educational and Employment Insights: Limelight's users are primarily employed full-time, indicating a professional user base. They are highly educated, with a majority holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

Limelight Platform Behavioral Insights

Interest-Based Insights: The target audience shows strong interest in digital marketing, event planning, data analytics, and other areas related to enhancing customer experiences.

Technology and Social Media Usage: Limelight's audience primarily uses LinkedIn and Instagram, reflecting their professional roles and focus on visual content. They favor desktop devices.

Interests

Digital MarketingEvent PlanningMarketing AutomationData AnalyticsCustomer Relationship ManagementBrand StrategyExperiential Design

Device Breakdown

Social Media Usage

Limelight Platform Top Competitors

Competitor	Estimated market share	Top domains
Bizzabo	40%	Event Management Software, Marketing Automation, Data Analytics
Splash	30%	Experiential Marketing Platform, Event Marketing, Audience Engagement
Cvent	20%	Event Management Platform, Venue Sourcing, Event Planning

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