Select a competitor
Cvent
Bizzabo
Top Marketing Channels
Cvent
- Content Marketing
- Examples: Industry reports, whitepapers, blog posts
- Campaigns: Event Marketing Best Practices, Hybrid Event Playbook, ROI of Event Technology
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Retargeting campaigns
- Campaigns: Cvent Attendee Hub Promotion, Free Trial Offer, Solutions for Event Planners
- Webinars & Virtual Events
- Examples: Product demos, thought leadership panels, customer success stories
- Campaigns: Cvent CONNECT Virtual, Ask an Expert Series, How to Maximize Event Engagement
Top Sales Channels
- Direct Sales
- Account Executives, Sales Development Representatives, In-person meetings
- Enterprise Solutions Consultation, SMB Onboarding Program, Strategic Partnership Outreach
- Website & Demo Request
- Request a Demo form, Free Trial sign-up, Contact Sales page
- Discover Cvent Platform, Tailored Solution Consultation, Get a Custom Quote
- Partnerships & Alliances
- Technology partners, Channel partners, Industry associations
- Cvent Partner Program Recruitment, Joint Solution Webinars, Co-marketing with Integrations
Limelight Platform SWOT Analysis
Strengths
Established market leader
Comprehensive event management suite
Strong brand recognition
Weaknesses
Can be perceived as complex/overwhelming
Higher price point for some segments
Slower adaptation to niche trends
Opportunities
Growing demand for virtual/hybrid events
Expansion into new international markets
Increased focus on data analytics in events
Threats
Emerging niche competitors
Rapid technological shifts
Economic downturn impacting event budgets
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