Mentimeter : Market and Competitor Analysis

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Mentimeter is a platform for creating interactive presentations and meetings, offering features like live polls, quizzes, Q&A, and word clouds. It caters to both businesses and educators seeking to increase engagement and participation during presentations, meetings, and classroom settings. Mentimeter offers various subscription plans, including a free option and an enterprise-level solution with advanced features and support.

Company : Mentimeter

Industry : Education TechnologyBusiness SoftwareAudience Engagement

Major Markets

United States

United Kingdom

Germany

Key Competitors

Slido

AhaSlides

Poll Everywhere

Mentimeter Key Value propositions

Interactive Presentations

Audience Engagement

Collaboration Tools

Data Insights

Mentimeter Latest news

Press releases and information - Mentimeter

Mentimeter News. Stay up to date with company news and media coverage. How do you make meetings productive and inclusive? Mentimeter CEO Johnny Warström on ...

Getting started with Mentimeter | Digital Learning Service in CATE

Jan 13, 2020 ... Alternatively go to https://www.mentimeter ... company name. If you're already logged in ... Click on New Presentation at the top of the list and ...

Interactive presentation software - Mentimeter

Your privacy is important ... company data such as company reports, press releases and other company news ... Mentimeter AB (publ) is a Swedish limited liability ...

How to use Mentimeter in a remote session | Mentimeter Help Center

Learn how to quickly set up your Mentimeter presentation via your preferred web conferencing tool.

Mentimeter SWOT Analysis

Strengths

User-friendly interfaceIntegrations with popular platformsVariety of interactive features

Weaknesses

Reliance on user's internet connectionLimited design customization in free planPotential for decreased engagement with overuse

Opportunities

Expand into new markets and languagesDevelop more specialized features for different sectorsOffer more integrations with other business tools

Threats

Competition from similar interactive toolsChanging user preferences for engagement methodsDependence on third-party platforms for integrations

Top Marketing Strategies for Mentimeter

Leverage User-Generated Content (UGC)

Encourage satisfied Mentimeter users to share their experiences and success stories through testimonials, case studies, or social media posts. User-generated content builds trust and authenticity, demonstrating the positive impact of Mentimeter in real-world scenarios and encouraging potential customers to try the platform.

Apply these strategies to your business with just one-click at Waxwing.ai

Mentimeter User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Training and Development Manager

Industry :

Technology

Education :

Master's Degree, Education Technology

Preferred platforms

GOALS

Emily wants to create engaging and impactful training programs for new hires that speed up their onboarding process and time to productivity
She aims to incorporate interactive elements into her training sessions to cater to different learning styles and improve knowledge retention
Emily seeks to measure the effectiveness of her training programs through data-driven insights and feedback to continuously improve future sessions.

Frustrations

Emily struggles with keeping new hires engaged during lengthy onboarding sessions, leading to lower information absorption
She finds it challenging to effectively measure the impact and effectiveness of her training programs beyond basic completion rates
Emily faces resistance from some senior management members who are hesitant to adopt new technologies and interactive training methods.

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

High School History Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

David wants to make history lessons more engaging and relevant for his students by incorporating technology and interactive elements
He aims to create a more inclusive classroom environment where all students feel comfortable participating and sharing their perspectives
David wants to utilize technology to facilitate project-based learning and encourage collaboration among students.

Frustrations

David struggles with limited time for lesson planning and incorporating new technologies into his teaching due to a demanding schedule
He faces resistance from some students who are disengaged and find traditional teaching methods boring
David finds it challenging to keep up with the constantly evolving educational technology landscape and identify tools that truly benefit his students.

Name:

Sophia Garcia

Age :

40

Gender :

Female

Occupation :

Marketing Director

Industry :

Marketing and Advertising

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Sophia aims to create memorable and impactful presentations for client pitches that effectively communicate their brand message and value proposition
She wants to incorporate real-time audience feedback and data into her presentations to tailor her message and address key concerns
Sophia seeks to measure the effectiveness of her presentations through engagement metrics and lead generation data to demonstrate ROI.

Frustrations

Sophia struggles with capturing and maintaining audience attention during presentations, especially in today's digital age with numerous distractions
She finds it challenging to effectively measure the impact of her presentations beyond basic attendance and reach metrics
Sophia faces pressure from upper management to constantly innovate and deliver engaging presentations that drive measurable business results.

Mentimeter Geographic and Demographic Insights

Geographic Insights: Mentimeter's primary user base is concentrated in English-speaking countries, with the US and UK representing over 50% of the market.

Top Countries

United States
35.2%
United Kingdom
15.7%
Germany
10.5%
Canada
8.2%
Australia
7.9%

Demographic Insights: Mentimeter's user base skews slightly towards females, with the largest age group falling between 25-34, reflecting young to mid-career professionals.

Age Distribution

Gender Distribution

Mentimeter Socio-economic Profile

Household and Income Insights: Mentimeter users typically belong to households of 3-4 people, reflecting families or shared living arrangements. The income distribution leans towards middle-income earners.

Educational and Employment Insights: Mentimeter's user base predominantly comprises employed individuals in full-time roles, with a high proportion holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

Mentimeter Behavioral Insights

Interest-Based Insights: Users are interested in technology, education, professional development, productivity tools, and event planning, aligning with Mentimeter's value proposition.

Technology and Social Media Usage: Users primarily use desktop devices, followed by Android and iOS. They are most active on LinkedIn, indicating a professional focus.

Interests

TechnologyEducationProfessional DevelopmentProductivityTeam CollaborationEvent PlanningPresentation Skills

Device Breakdown

Social Media Usage

Mentimeter Top Competitors

Competitor	Estimated market share	Top domains
Slido	33.3%	Audience Engagement, Live Q&A, Polling
AhaSlides	28.6%	Interactive Presentations, Gamification, Collaboration
Poll Everywhere	23.8%	Live Polling, Surveys, Quizzes

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