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Lilo Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Marketing Specialist

Education: Master's Degree, Digital Marketing

Age: 32

Gender: Male

Occupation: Software Developer

Education: Bachelor's Degree, Computer Science

Age: 24

Gender: Female

Occupation: Project Coordinator

Education: Bachelor's Degree, Environmental Studies

Ethical Elise

Ethical Elise

Age: 28
Gender: Female
Occupation: Marketing Specialist
Education: Master's Degree, Digital Marketing
Industry: Marketing
Channels: InstagramLinkedInYouTube

Goals

  • To align her daily digital activities with her strong ethical values and support impactful social and environmental projects
  • To find innovative ways to contribute to causes without incurring additional personal financial burden
  • To stay informed about sustainable practices and integrate them into her personal and professional life.

Pain Points

  • Feeling overwhelmed by the pervasive data collection and privacy concerns across most digital platforms
  • Difficulty identifying truly ethical and transparent companies amidst greenwashing claims
  • The perceived lack of convenient and effective tools for making a tangible positive impact through everyday actions.

Lilo Geographic Distribution

Primarily focused on France, with potential for expansion into other French-speaking and European markets, catering to environmentally and socially conscious users.

Top Countries

France flag

France

85%
Belgium flag

Belgium

5%
Switzerland flag

Switzerland

3%
Canada flag

Canada

2%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be in 2-4 person households with medium income, aligning with a socially conscious consumer demographic.

Employment Status

Income Distribution

Education Level

Lilo Behavior Analysis

Behavior Profile

Data Privacy
Environmental Sustainability
Ethical Consumption
Social Justice
Online Shopping
Charitable Giving
Tech-savvy
Browser Extensions
Conscientious Consumer
Digital Ethics
Privacy Settings
Community Engagement
Philanthropy
YouTube
Facebook
LinkedIn
Instagram
Desktop User
Search Engine User
Gift Giving

Device Breakdown

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