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Industry Landscape
The ethical digital services industry is experiencing significant growth driven by increasing consumer awareness of data privacy and social responsibility. Users are actively seeking alternatives to mainstream platforms that align with their values, particularly in search and e-commerce. Innovation focuses on transparent data practices and tangible social/environmental contributions.
Total Assets Under Management (AUM)
Online Advertising Spend in France
~6.7 billion EUR (2023)
(10.9% CAGR)
- Digital advertising spending continues to grow.
- Driven by mobile and video formats.
- Shift towards performance-based advertising.
Total Addressable Market
11.5 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Decentralized Web (Web3)
Utilizing blockchain and distributed ledger technologies to create a more private and user-controlled internet, reducing reliance on centralized platforms.
Privacy-Preserving AI (PPAI)
Developing AI models that can analyze data and deliver personalized experiences without directly exposing or compromising individual user privacy.
Ethical AI Development Frameworks
Implementing structured guidelines and tools to ensure AI algorithms are fair, transparent, and aligned with social and ethical values, particularly concerning data usage and bias.
Impactful Policy Frameworks
Digital Services Act (DSA) (2024)
The Digital Services Act is an EU regulation establishing a comprehensive framework for online intermediaries, focusing on transparency, content moderation, and accountability for platforms operating in the EU.
This policy will require Lilo to ensure its platform adheres to stringent transparency requirements regarding content and algorithms, potentially impacting its partner integrations and user-facing disclosures.
Digital Markets Act (DMA) (2024)
The Digital Markets Act is an EU law aimed at ensuring fair and open digital markets by regulating large online platforms designated as 'gatekeepers' to prevent anti-competitive practices.
While Lilo is not a gatekeeper, the DMA could impact its partnership with Microsoft Bing, potentially leading to changes in how search results are presented or data is shared, which Lilo would need to navigate.
AI Act (Proposed, expected 2024-2025)
The EU AI Act is a proposed regulation aiming to provide a legal framework for artificial intelligence, classifying AI systems by risk level and imposing obligations on providers and users.
Should Lilo incorporate more advanced AI in its search ranking or 'gouttes d’eau' distribution, it would need to comply with the AI Act's requirements, particularly concerning transparency and explainability for high-risk AI systems.
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