Looking for Marketing : Market and Competitor Analysis

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legendven.com

mandao.app

Looking for Marketing is a website and online community that provides resources and support for marketing professionals. They offer a variety of resources, including courses, events, podcasts, books, definitions, tools, documents, guides, and AMAs. Looking for Marketing also has a job board and a discussion forum.

Company : Looking for Marketing

Industry : MarketingEducationProfessional Development

Major Markets

United States

India

United Kingdom

Key Competitors

MarketingProfs

HubSpot Academy

Neil Patel

Social Media Examiner

Looking for Marketing Key Value propositions

Community

Resources

Job Board

Professional Development

Looking for Marketing Latest news

Looking For Marketing Podcasts

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas ...

Which books do you recommend to learn how to manage Facebook ...

Feb 5, 2021 ... https://lookingformarketing.com/news/on/social-media - Feeds from industry leaders ... important? 106 upvotes · 151 comments. r/marketing ...

Looking For Marketing Courses

This course is great if you're new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's ...

Best digital marketing course (2023 edition) : r/DigitalMarketing

Jan 10, 2023 ... ... important channel. ... We keep a community collection of digital marketing courses here https://lookingformarketing.com/courses/on/digital- ...

Looking for Marketing SWOT Analysis

Strengths

Niche focus on marketing professionalsVariety of resources and servicesStrong online community

Weaknesses

Reliance on online trafficCompetition from free resourcesPotential lack of brand awareness

Opportunities

Expand into new marketing nichesOffer premium services and resourcesPartner with industry leaders

Threats

Changes in the marketing landscapeEconomic downturn impacting marketing budgetsIncreased competition from similar platforms

Top Marketing Strategies for Looking for Marketing

Content Marketing Expansion

Create a content calendar that focuses on generating valuable and engaging content for marketing professionals. This will attract new users and establish Looking for Marketing as a trusted resource in the industry.

Community Building and Engagement

Encourage active participation in the online community through interactive events, Q&A sessions, and targeted discussion topics. This will foster a strong sense of belonging and loyalty among users.

Strategic Partnerships and Collaborations

Collaborate with other marketing organizations, influencers, and thought leaders to cross-promote content, reach new audiences, and offer exclusive benefits to members.

Apply these strategies to your business with just one-click at Waxwing.ai

Looking for Marketing User Persona

Name:

Sarah Jones

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master of Business Administration (MBA), Marketing

Preferred platforms

GOALS

Develop a comprehensive understanding of the latest digital marketing trends to stay ahead of the curve and effectively reach target audiences
Implement data-driven marketing strategies to optimize campaigns, track key performance indicators (KPIs), and demonstrate a strong return on investment (ROI)
Build a strong professional network by connecting with industry leaders, attending relevant events, and engaging in thought leadership

Frustrations

Keeping up with the constantly evolving digital marketing landscape and identifying the most effective strategies
Proving the value of marketing efforts and securing adequate budget allocation for campaigns
Finding and attracting top talent in a competitive job market, particularly for specialized digital marketing roles

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

Marketing Director

Industry :

Software as a Service (SaaS)

Education :

Master of Science (MS), Marketing

Preferred platforms

GOALS

Lead and inspire a high-performing marketing team by fostering a culture of collaboration, innovation, and continuous improvement
Develop and execute a strategic marketing plan aligned with overall business objectives to drive revenue growth and market share expansion
Establish the company as a thought leader and trusted resource within the industry by publishing insightful content, participating in conferences, and building relationships with key influencers

Frustrations

Aligning marketing efforts with sales goals and effectively demonstrating the impact of marketing on revenue generation
Managing a limited budget and prioritizing resources across multiple competing marketing initiatives
Measuring the effectiveness of brand awareness campaigns and quantifying the return on investment (ROI) for such efforts

Name:

Emily Chen

Age :

24

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

E-commerce

Education :

Bachelor of Arts (BA), Communications

Preferred platforms

GOALS

Gain practical experience in various aspects of marketing, including social media marketing, content creation, and email marketing to build a diverse skillset
Secure a challenging and rewarding role in a fast-paced, dynamic marketing environment where I can contribute to the company's success
Develop a strong understanding of the e-commerce industry and the latest trends in online marketing to advance my career in this rapidly growing sector

Frustrations

Lacking the necessary experience or portfolio of work to stand out in a competitive job market for entry-level marketing positions
Feeling overwhelmed by the sheer volume of information available online and struggling to identify credible resources and best practices
Balancing creative aspirations with the need to adhere to brand guidelines and meet specific marketing objectives

Looking for Marketing Geographic and Demographic Insights

Geographic Insights: Looking for Marketing sees the majority of its user base in the US, followed by emerging markets like India and established markets like the UK, Canada, and Australia.

Top Countries

United States
45%
India
15%
United Kingdom
10%
Canada
8%
Australia
7%

Demographic Insights: Looking for Marketing's target audience is primarily 25-34 year olds, with a slightly higher representation of males. However, the platform attracts a diverse age range overall.

Age Distribution

Gender Distribution

Looking for Marketing Socio-economic Profile

Household and Income Insights: The platform appeals to a mix of household sizes, with a majority in the 2-4 person range. The income distribution skews towards middle-income earners.

Educational and Employment Insights: Most users are employed full-time and hold a university or college degree. This suggests a focus on career-driven individuals seeking professional development.

Households Size

Income Distribution

Education Level

Employment Status

Looking for Marketing Behavioral Insights

Interest-Based Insights: Target users show interest in various aspects of digital marketing, including content and social media strategies, SEO, and staying updated on technology and business news.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn and desktop devices, indicating a work-related context. However, engagement with YouTube and other platforms suggests diverse content consumption.

Interests

Digital MarketingContent MarketingSocial Media MarketingSEOData AnalyticsTechnologyBusiness News

Device Breakdown

Social Media Usage

Looking for Marketing Top Competitors

Competitor	Estimated market share	Top domains
MarketingProfs	25.5%	Digital Marketing, Content Marketing, Social Media Marketing
HubSpot Academy	20%	Inbound Marketing, Marketing Automation, Sales Enablement
Neil Patel	18%	SEO, Content Marketing, Digital Marketing Strategy
Social Media Examiner	15.5%	Social Media Marketing, Social Media Strategy, Social Media Advertising
Other	21%	General Marketing, Marketing Technology, Marketing Analytics

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