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Lilo positions itself as the ethical alternative in digital services, empowering users to support social and environmental causes through everyday search and shopping, all while prioritizing data privacy and fostering conscious consumption.
Customer sentiment is likely positive, driven by Lilo's alignment with strong ethical values like data privacy, environmental sustainability, and social justice. Users appreciate the ability to make a positive impact through their routine online activities without additional cost.
Lilo's key value proposition is enabling users to generate tangible social and environmental impact simply by searching and shopping online, converting their digital activity into real-world donations. It offers a privacy-centric digital experience that aligns with ethical consumption values, empowering users to contribute to causes without direct financial contribution.
Unique 'gouttes d’eau' donation model.
Strong emphasis on user privacy (GDPR).
Appeals to ethical consumers.
Partnership with Microsoft Bing for search results.
Limited international reach currently.
Reliance on partner e-merchants for shopping revenue.
Brand recognition possibly lower than mainstream.
Capital of 9,850.00 euros indicates smaller scale.
Expand international presence beyond France.
Increase partnerships with ethical e-merchants.
Leverage growing demand for ethical tech.
Develop new features for greater user engagement.
Competition from other privacy-focused search engines.
Maintaining user engagement for 'gouttes d’eau' accumulation.
Potential changes in data privacy regulations.
Dependency on Bing for search engine functionality.
Primarily focused on France, with potential for expansion into other French-speaking and European markets, catering to environmentally and socially conscious users.
France
85% market share
Belgium
5% market share
Switzerland
3% market share
Canada
2% market share
Germany
1.5% market share
18-35 years
Male • Female
France • Europe
30-60 years
Male • Female
France
18-25 years
Male • Female
France • Major European Cities
45-65 years
Male • Female
France • Rural Areas
25-50 years
Male • Female
Global
Data shown in percentage (%) of usage across platforms
Highlighting Lilo's existing charitable sales contribution can be amplified to resonate with the environmentally and socially conscious buyer persona. This involves prominently displaying the impact of user searches and purchases on funded projects, reinforcing the 'solidaire' mission.
Learn moreEncourage users to share their experiences with Lilo and the impact of their 'gouttes d’eau' donations. Showcasing user testimonials and stories builds trust and reinforces the sense of community and positive impact.
Learn moreTailor the onboarding experience to highlight the social and environmental projects that align with a new user's interests. This will create a more engaging and relevant introduction to the platform's core value proposition.
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