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The Land Institute is a non-profit research organization focused on developing and promoting perennial agriculture systems. They are known for their research on Kernza, a perennial grain, and their work on ecological intensification and diverse cropping systems. Their mission is to create an agriculture that mimics natural systems to produce ample food while regenerating the environment.
Company : The Land Institute
Industry : Non-profitResearchAgriculture
The Land Institute Key Value propositions
The Land Institute Latest news
The Land Institute: Natural Systems Agriculture
The Land Institute co-leads the global movement for perennial, diverse, truly regenerative grain agriculture at a scale. A non-profit research group based ...
Make A Gift - The Land Institute
The promise of perennial grains offers hope, rooted in science, as a key solution to addressing climate change's cascading effects, while feeding humanity ...
Perennial Grain Crop Development | The Land Institute
Learn about The Land Institute's innovative scientific research programs to develop perennial grain crops as components of a new paradigm for agriculture.
Porter, Douglas R. Eminent Domain: An Important Toolfor ...
Urban. LandInstitute, 2007. Thefollowing is a case study excerptedfrom a report by a nonprofit research and education organization specializing in land use ...
The Land Institute SWOT Analysis
Strengths
Research Expertise in Perennial CropsStrong Public Awareness & Brand RecognitionEstablished Network of Partners & Supporters
Weaknesses
Dependence on Grants & DonationsNiche Focus on Perennial AgricultureLimited Practical Application of Research
Opportunities
Growing Demand for Sustainable Food SolutionsIncreased Policy Focus on Regenerative AgriculturePotential for Commercialization of Kernza
Threats
Funding Uncertainties in the Non-profit SectorCompetition from Conventional AgricultureConsumer Resistance to Adopting New Crops
Top Marketing Strategies for The Land Institute
Content Marketing & Community Building
Create engaging content around Kernza and sustainable farming practices, building a community of passionate individuals and organizations. This will raise awareness of The Land Institute and its mission, attracting potential donors, collaborators, and advocates.
The Land Institute User Persona
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The Land Institute Geographic and Demographic Insights
Geographic Insights: The Land Institute's target audience is primarily concentrated in North America, particularly the US and Canada, reflecting the organization's origin and focus on North American agriculture.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: The Land Institute attracts a diverse age range, with a slight skew towards younger adults. Females slightly outnumber males in their target audience.
The Land Institute Socio-economic Profile
Household and Income Insights: The Land Institute's target audience typically falls within the middle-income bracket and tends to live in households of 2-4 people.
Educational and Employment Insights: The Land Institute's audience is heavily skewed towards individuals with university or postgraduate degrees, particularly those employed full-time or students.
The Land Institute Behavioral Insights
Interest-Based Insights: The Land Institute's audience is interested in sustainability, environmentalism, food systems, and technological advancements in agriculture.
Technology and Social Media Usage: The audience primarily consumes content on Youtube. They prefer desktop devices, followed by Android and iOS.
The Land Institute Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
The Rodale Institute | 40% | Organic Agriculture, Regenerative Farming, Research & Education |
Center for Food Safety | 30% | Food Policy Advocacy, GMOs & Pesticides, Consumer Protection |
Union of Concerned Scientists | 15% | Climate Change Science, Food & Agriculture Policy, Sustainable Solutions |