Top Marketing Strategies for Kentucky United Methodist Children's Homes

Kentucky United Methodist Children's Homes User Persona

Name:

Sarah Miller

Age :

38

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Provide a loving and stable home for a child in need through adoption
• Ensure a smooth and supportive transition for the adopted child into their family and community
• Advocate for better resources and support systems for adoptive families within the education system

Frustrations

• Navigating the complexities and lengthy processes of the adoption system
• Addressing the unique emotional and developmental needs of children with trauma history
• Finding accessible and affordable mental health services for adoptive families

Name:

David Thompson

Age :

45

Gender :

Male

Occupation :

Social Worker

Industry :

Social Services

Education :

Master's Degree, Social Work

Preferred platforms

GOALS

• Improve the lives of at-risk youth by advocating for policy changes and increased funding for social services
• Collaborate with organizations like KyUMH to provide comprehensive support and resources to families in crisis
• Raise awareness about the importance of early intervention and trauma-informed care for children

Frustrations

• Dealing with bureaucratic hurdles and limited resources while trying to help vulnerable populations
• Witnessing the systemic inequalities and injustices that perpetuate cycles of poverty and trauma
• Feeling emotionally drained and compassion fatigued after prolonged exposure to challenging situations

Name:

Emily Carter

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Use her marketing skills to amplify KyUMH's mission and reach a wider audience
• Inspire younger generations to get involved in philanthropy and social impact initiatives
• Organize engaging social media campaigns and fundraising events to support KyUMH's programs and services

Frustrations

• Struggling to engage younger demographics on social media platforms with sensitive content
• Competing for attention and donations in a crowded non-profit digital space
• Measuring the tangible impact of social media campaigns and converting online engagement into real-world support

Kentucky United Methodist Children's Homes Geographic and Demographic Insights

Geographic Insights: The target market is heavily concentrated in the US, with a near-exclusive focus on serving individuals and families within the country.

Demographic Insights: The target demographic skews towards females aged 35-54, reflecting a likely interest in adoption or supporting families.

Kentucky United Methodist Children's Homes Socio-economic Profile

Household and Income Insights: The target audience typically falls within families of 3-4 members with a mixed income level distribution, reflecting the socioeconomic diversity of those passionate about child welfare.

Educational and Employment Insights: The target audience is primarily employed full-time or self-employed with a high proportion holding university or college degrees, signifying an educated and financially stable demographic.

Kentucky United Methodist Children's Homes Behavioral Insights

Interest-Based Insights: The target audience shows interest in family-oriented activities, child development, and Christianity, aligning with their passion for supporting children and aligning with KyUMH's faith-based values.

Technology and Social Media Usage: The target audience is active on Facebook and Instagram, preferring desktop and Android devices. This highlights the importance of visual platforms and accessible content.

Kentucky United Methodist Children's Homes Top Competitors