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Maryhurst
Sunrise Children's Services
Top Marketing Channels
Maryhurst
- Social Media Marketing
- Examples: Facebook, Instagram, LinkedIn
- Campaigns: Giving Tuesday, End-of-Year Appeal, Child Abuse Prevention Month
- Email Marketing
- Examples: Monthly Newsletter, Donor Updates, Event Invitations
- Campaigns: Impact Stories Series, Capital Campaign Updates, Volunteer Recruitment
- Website Content
- Examples: About Us page, Program pages, Success Stories
- Campaigns: Program Awareness, Donor Stewardship, Call for Volunteers
Top Sales Channels
- Direct Donations
- Online Giving, Mail-in Donations, Planned Giving
- Annual Fund Drive, Legacy Giving Program, Sponsor a Child
- Grant Applications
- Corporate Grants, Foundation Grants, Government Grants
- Program Specific Funding, Operational Support Grants, Research & Development Grants
- Special Events
- Gala Dinners, Golf Tournaments, Charity Auctions
- Annual Fundraising Gala, Community Golf Classic, Silent Auction for Kids
Kentucky United Methodist Children's Homes SWOT Analysis
Strengths
Strong brand recognition
Established therapeutic programs
Focus on trauma-informed care
Weaknesses
Potential reliance on a few large donors
Limited geographic reach
High operational costs
Opportunities
Expand community outreach programs
Develop new therapeutic services
Form new corporate partnerships
Threats
Economic downturns impacting donations
Competition for skilled staff
Changes in government funding policies
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