Top Marketing Strategies for Kokomo Tribune

Kokomo Tribune User Persona

Name:

John Miller

Age :

55

Gender :

Male

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Stay informed about local events and happenings in Kokomo to maintain a sense of community involvement after retirement
• Follow the local high school sports teams, as he used to coach basketball and still supports the school system
• Find interesting local dining options and events to attend with his wife and friends in their free time

Frustrations

• Finding consolidated information about local events without having to browse multiple websites and social media pages
• Missing important local news updates due to not checking various sources frequently
• Difficulty in navigating digital news platforms due to unfamiliarity with technology and preference for traditional print media

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Stay updated on local news and events to identify potential marketing opportunities for her clients
• Find local news stories and trends to leverage for social media content and engage her target audience
• Discover local businesses and initiatives to collaborate with on marketing campaigns

Frustrations

• Lack of in-depth coverage of local business and economic development news in the Kokomo Tribune
• Difficulty in filtering news content based on her specific interests and industry relevance
• Limited multimedia content, such as videos and interactive graphics, that could enhance her marketing efforts

Name:

Emily Davis

Age :

22

Gender :

Female

Occupation :

Recent College Graduate

Industry :

Media and Communications

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

• Find local job openings and opportunities in the journalism and media field in Kokomo
• Stay informed about local events and issues to build connections and network within the community
• Discover engaging local stories and content to enhance her portfolio and build her online presence as an aspiring journalist

Frustrations

• Limited coverage of hyperlocal news and events targeted towards a younger audience
• Lack of interactive features and user-generated content on the Kokomo Tribune's digital platforms
• Difficulty in finding information about internship and entry-level job opportunities in the local media industry

Kokomo Tribune Geographic and Demographic Insights

Geographic Insights: The Kokomo Tribune primarily serves a local market, with an estimated 99% of users based in the United States, predominantly in and around Kokomo, Indiana.

Demographic Insights: The Kokomo Tribune appeals to a diverse age range, with a slightly higher preference among those aged 45 and above. The gender distribution is fairly balanced, with a slight inclination towards female users.

Kokomo Tribune Socio-economic Profile

Household and Income Insights: The target audience consists of a mix of household sizes, with a higher concentration in the 3-4 member range. The income level distribution leans towards middle-income households.

Educational and Employment Insights: A large portion of users are employed full-time or retired, with a majority having at least a high school education level.

Kokomo Tribune Behavioral Insights

Interest-Based Insights: Users are interested in local events, high school sports, community news, weather updates, politics, dining, and real estate.

Technology and Social Media Usage: Users primarily access information through Facebook, YouTube, and Instagram, with balanced desktop and mobile usage.

Kokomo Tribune Top Competitors