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Business and Product Insights

Product Portfolio

Kokomo Tribune Celebrations Portal

Kokomo Tribune Classifieds

Kokomo Tribune Obituaries

Kokomo Tribune Key Value Propositions

The Kokomo Tribune's key value proposition lies in its unparalleled hyper-local news coverage and deep community connection for Kokomo and Howard County residents. This is complemented by significant financial savings through coupons and flexible multi-platform access, making it an indispensable resource for daily life.

Hyper-local News
Community Connection
Money-saving Coupons
Multi-platform Access

Kokomo Tribune Brand Positioning

The Kokomo Tribune is positioned as the essential local news and information hub for Kokomo and Howard County, offering comprehensive coverage, community connection, and practical value through multi-platform access and money-saving coupons.

Top Competitors

1

Kokomo Perspective

2

WIOU Radio

3

Kokomo Herald

Customer Sentiments

Customer sentiment appears positive, driven by the value of hyper-local news and community engagement. The inclusion of substantial coupon savings further enhances their appeal to practical, budget-conscious households.

Actionable Insights

Focus on enhancing mobile app features and push notifications to deliver immediate, personalized updates, particularly for specific interests like sports and breaking news.

Products and Features

Kokomo Tribune Celebrations Portal - Product Description

The Kokomo Tribune Celebrations portal is an online platform dedicated to publishing various life events and announcements, such as engagements, weddings, anniversaries, birthdays, births, and obituaries. It serves as a community hub for sharing significant personal milestones and memorials. The platform categorizes these announcements, making it easier for users to browse specific types of celebrations or find information about individuals. It functions as a digital extension of the traditional newspaper's celebrations section, offering a persistent and easily accessible archive of these life events.

Pros

  • The platform provides a centralized and easily accessible hub for community life events and announcements
  • It allows families to publicly share significant milestones and memorials with a broader audience
  • The categorization helps users quickly navigate to specific types of celebrations or obituaries.

Cons

  • The primary focus on local community events limits its appeal and reach to a niche audience
  • The revenue potential from such a service might be low compared to other offerings of a news organization
  • The content is largely user-generated or submitted, which could lead to inconsistencies in quality or completeness.

Alternatives

  • Local newspapers' print editions and their general websites serve as direct competitors for publishing celebrations
  • Social media platforms like Facebook and community-specific groups also provide avenues for individuals to share life events
  • Dedicated online obituary platforms and local funeral home websites are direct alternatives for death announcements.

Company Updates

Latest Events at Kokomo Tribune

Local news, breaking news, weather and traffic | kokomotribune.com

Amelia Duncan named Miss Howard County 2025. Kim Dunlap Kokomo Tribune; Jul 10, 2025. GREENTOWN — Poise and posture.

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Obituaries | Kokomo Tribune

Kokomo Tribune - a place for remembering loved ones; a space for sharing memories, life stories, milestones, to express condolences, and celebrate life of ...

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Kokomo Tribune

Read the latest news, sports, features, weather and breaking stories from Kokomo, Howard County, Tipton County and Miami County right here.

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President Trump on Kokomo: "Great place." https://www ...

Apr 15, 2020 ... Kokomo Tribune. Apr 15, 2020󰞋󱟠. 󰟝. President Trump on Kokomo: "Great place." https: //www.kokomotribune.com/news/covid-19/trump-on- kokomo ...

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