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Kokomo Perspective
WIOU Radio
Kokomo Herald
Top Marketing Channels
Kokomo Perspective
- Online News Portal
- Examples: Homepage features, Article categories, Search function
- Campaigns: Local News Updates, Community Event Spotlight, Business Directory Promotion
- Social Media (Facebook)
- Examples: Daily news posts, Event reminders, Photo galleries
- Campaigns: Weekend Event Guide, Breaking News Alerts, Local Business Shout-out
- Email Newsletter
- Examples: Weekly news digest, Special reports, Event calendar
- Campaigns: Top Stories of the Week, Community Event Reminders, Advertiser Showcase
Top Sales Channels
- Website Advertising
- Banner ads, Sponsored content, Classified listings
- Local Business Ad Packages, Premium Listing Upgrade, Seasonal Ad Deals
- Direct Sales (Ad Representatives)
- In-person meetings, Phone calls, Email outreach
- New Advertiser Onboarding Program, Featured Business Opportunity, Event Sponsorship Packages
- Print Advertising (if applicable)
- Print edition ads, Special section inserts, Business spotlights
- Annual Business Guide, Holiday Shopping Section, Service Provider Directory
Kokomo Tribune SWOT Analysis
Strengths
Strong online presence
Focus on community events
Potential for direct local business engagement.
Weaknesses
May lack resources of larger media
Limited in-depth investigative journalism
Potentially smaller reach than established papers.
Opportunities
Expand digital content offerings
Partner with local businesses for exclusive content
Host community online events.
Threats
Competition from social media
Declining interest in traditional news formats
Economic downturn impacting local ad spend.
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