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Major Markets
Japan
United States
United KingdomKey Competitors
Select a competitor
Japan Keirin
Public Race (Boat Race)
Top Marketing Channels
Japan Keirin
- Digital Advertising
- Examples: Online banners on sports news sites, Social media ads (Facebook, Twitter), Search engine marketing (Google Ads)
- Campaigns: Keirin Grand Prix promotion, Beginner's Guide Campaign, Fan Appreciation Event
- Content Marketing
- Examples: Race previews and analyses, Jockey interviews, Behind-the-scenes videos on YouTube
- Campaigns: Road to Grand Prix Series, Keirin Basics Tutorial, Athlete Spotlight
- Event Promotion
- Examples: On-site promotional booths at major cycling events, Local community outreach programs, Partnerships with sports federations
- Campaigns: Keirin Festival, Local Circuit Challenge, New Fan Welcome Days
Top Sales Channels
- Online Betting Platform
- Official Keirin.jp website, Mobile betting app, Partner betting platforms
- First Deposit Bonus, Weekly Betting Challenge, Grand Prix Bet Promotion
- Physical Betting Facilities
- Keirin tracks, Off-track betting offices (Satellites), Dedicated betting kiosks
- Trackside VIP Packages, Group Betting Discounts, Regional Race Day Specials
- Merchandise Sales
- Official team jerseys, Fan merchandise, Collectibles
- New Collection Launch, Limited Edition Items, Fan Club Exclusive Gear
Japan Racing Association (JRA) SWOT Analysis
Strengths
Established national presence
Dedicated fan base
Unique betting format.
Weaknesses
Niche appeal compared to other sports
Potential for negative public perception related to gambling
Dependence on physical track attendance.
Opportunities
Expand digital engagement with younger audiences
Develop new betting products
Collaborate with international cycling organizations.
Threats
Competition from other legal gambling options
Declining interest in traditional sports
Regulatory changes affecting gambling industry.
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