Lessing-Flynn : Market and Competitor Analysis

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Lessing-Flynn is a full-service advertising and marketing agency based in Des Moines, Iowa. They specialize in brand building, creative storytelling, and strategic marketing solutions for a variety of industries. With a history spanning over 100 years, they pride themselves on their 'ALL IN' approach, focusing on their people, clients, and communities.

Company : Lessing-Flynn

Industry : AdvertisingMarketingBranding

Major Markets

United States

Canada

United Kingdom

Key Competitors

Meyocks

Strategic America

Two Rivers Marketing

Lessing-Flynn Key Value propositions

Brand Building

Creative Storytelling

Strategic Marketing

Customer Experience

Lessing-Flynn Latest news

Lessing-Flynn: Des Moines Marketing Agency | We are ALL IN

... stories that make complex things simple, boring things interesting and new things memorable. ... Big brands ready for bigger things. Household names with ...

Lessing-Flynn | LinkedIn

It's a privilege to tell their stories and help them realize their dreams. Website: http://lessingflynn.com/ ... View all updates, news, and articles. Join ...

Lessing-Flynn named Top Workplace in Iowa for the fourth year in a ...

Lessing-Flynn named Top Workplace in Iowa for the fourth year in a row. Lessing-Flynn News ... lessingflynn.com or via email at [email protected]. LF ...

Joe Winn - Vice President of Brand Strategy - Lessing-Flynn | LinkedIn

Wrote, filmed and edited news stories for KCCI-TV News Channel 8. Researched stories, conducted interviews, attended press ... http://www.lessingflynn.com.

Lessing-Flynn SWOT Analysis

Strengths

Experienced team with over 100 years of history.Strong reputation and client relationships.Diverse industry expertise and service offerings.

Weaknesses

Primarily focused on the Midwest region.May face challenges competing with larger national agencies.Reliance on traditional industries may limit growth potential.

Opportunities

Expand geographic reach nationally.Leverage digital marketing capabilities to attract new clients.Develop niche expertise in emerging industries.

Threats

Competition from larger, well-established agencies.Rapid technological advancements in marketing.Economic downturns impacting client budgets.

Top Marketing Strategies for Lessing-Flynn

Content Marketing and Thought Leadership

Establish Lessing-Flynn as a thought leader in the marketing industry by creating high-quality, informative content that addresses the challenges faced by their target audience. This will attract potential clients and build trust, positioning Lessing-Flynn as a valuable resource for businesses seeking marketing solutions.

Strategic Partnerships and Joint Ventures

Collaborate with complementary businesses in their target industries, such as technology providers or industry associations, to reach a wider audience and leverage each other's strengths. This will expand Lessing-Flynn's reach and generate new leads through cross-promotion and shared marketing initiatives.

Targeted Digital Advertising Campaigns

Utilize data-driven digital advertising campaigns to reach their ideal client profiles on platforms like LinkedIn, Google Ads, and industry-specific websites. This will generate qualified leads and drive website traffic, increasing brand awareness and sales opportunities.

Apply these strategies to your business with just one-click at Waxwing.ai

Lessing-Flynn User Persona

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

Marketing Director

Industry :

Manufacturing

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and market share within the manufacturing industry through targeted digital campaigns
Develop a compelling brand story that resonates with their target audience and drives customer loyalty
Improve lead generation and sales conversion rates through effective marketing automation and CRM integration

Frustrations

Struggling to break through the noise in a competitive market and reach their target audience effectively
Facing challenges in measuring the ROI of their marketing efforts and demonstrating the value to stakeholders
Keeping up with the latest marketing trends and technologies while managing a limited budget and resources

Name:

Sarah Thompson

Age :

38

Gender :

Female

Occupation :

Chief Marketing Officer

Industry :

Financial Services

Education :

Master's degree, Communications

Preferred platforms

GOALS

Position their financial institution as a trusted advisor and attract new customers through sophisticated branding and thought leadership
Leverage digital channels to reach younger demographics and enhance customer engagement
Improve the effectiveness of their content marketing strategy to generate leads and drive conversions

Frustrations

Overcoming the perception of the financial industry as traditional and outdated, particularly among younger generations
Navigating the complex regulatory landscape and ensuring marketing compliance
Measuring the effectiveness of their brand building initiatives and demonstrating a tangible return on investment

Name:

Michael Davis

Age :

52

Gender :

Male

Occupation :

President

Industry :

Agriculture

Education :

Bachelor's degree, Business Administration

Preferred platforms

GOALS

Strengthen their online presence and reach a wider audience of potential customers and investors
Communicate the value proposition of their agricultural products or services in a clear and engaging way
Build trust and credibility within the agricultural community and establish themselves as industry leaders

Frustrations

Reaching a geographically dispersed target audience and overcoming the digital divide in rural areas
Combatting misinformation and building consumer trust in the face of increasing scrutiny of the agricultural industry
Adapting to the rapidly evolving technological landscape and embracing digital transformation in a traditionally conservative industry

Lessing-Flynn Geographic and Demographic Insights

Geographic Insights: Lessing-Flynn's primary target market is the United States, with a strong focus on the Midwest. They have limited but growing international presence.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Germany
1.5%
Australia
1%

Demographic Insights: Lessing-Flynn's target audience consists of professionals aged 35-54, with a slight skew towards males. This reflects decision-making roles in their target industries.

Age Distribution

Gender Distribution

Lessing-Flynn Socio-economic Profile

Household and Income Insights: Lessing-Flynn's target audience typically falls within the middle to upper-middle income bracket, with an average household size of 2-4 people.

Educational and Employment Insights: Lessing-Flynn's target audience is highly educated, with a majority holding university or college degrees, and employed full-time, reflecting their professional client base.

Households Size

Income Distribution

Education Level

Employment Status

Lessing-Flynn Behavioral Insights

Interest-Based Insights: Target audience shows strong interest in business news, marketing trends, industry events, leadership development, reflecting their professional roles and desire for growth.

Technology and Social Media Usage: Target users are active on LinkedIn, YouTube, and Facebook. They primarily use desktops, indicating a business-oriented online behavior.

Interests

Business NewsMarketing TrendsIndustry EventsLeadership DevelopmentTechnologyTravelFinance

Device Breakdown

Social Media Usage

Lessing-Flynn Top Competitors

Competitor	Estimated market share	Top domains
Meyocks	20.5%	Agriculture, Food, Healthcare
Strategic America	18.5%	Finance, Insurance, Healthcare
Two Rivers Marketing	15%	Agriculture, Manufacturing, Tourism

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