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Major Markets
United States
Canada
United KingdomKey Competitors
Lessing-Flynn Top Products
Brand Positioning
Lessing-Flynn is a century-old, independent B2B marketing agency based in Iowa, known for its strategic, creative 'ALL IN' approach, particularly in manufacturing, agriculture, education, and finance.
Customer Sentiments
Customer sentiment is positive, as the company explicitly states they solve 'marketing challenges and friction points' and aim to 'move the needle' for clients, implying satisfaction with problem-solving and results.
Lessing-Flynn Key Value Propositions
Lessing-Flynn's key value proposition is solving complex brand challenges through strategic thinking and creative execution, helping diverse B2B clients 'move the needle' forward. They achieve this by leveraging deep industry expertise and an 'ALL IN' partnership approach.
Lessing-Flynn SWOT Analysis
Strengths
Over a century of experience and adaptability in marketing.
Strong expertise in manufacturing, agriculture, education, and finance.
Strategy-driven approach with a focus on tangible results.
Weaknesses
Context does not detail specific challenges in digital transformation.
May be perceived as regionally focused despite 'all-world' claim.
Pricing structure is not transparent, requiring custom proposals.
Opportunities
Expand reach beyond Midwest, leveraging digital capabilities.
Target 'sleeping giants' and 'humble brands' for revitalization.
Leverage long history to attract clients seeking stability and proven success.
Threats
Intense competition from other full-service marketing agencies.
Rapid changes in marketing technology requiring continuous adaptation.
Economic downturns could lead to reduced marketing budgets for clients.
Market Growth Stage
Pace of Market Growth
Lessing-Flynn Target Audience
Geographic Insights
Primarily US-focused, particularly the Midwest, with growing international reach. Their historical roots and industry specializations suggest a strong domestic presence, with some global aspiration.
Top Countries
United States
95% market share
Canada
1.5% market share
United Kingdom
1% market share
Australia
1% market share
Germany
0.5% market share
Lessing-Flynn Audience Segments
CMO of Established Brands
40-65 years
Male • Female
United States • Canada • Europe
CEO of Legacy Brands
45-60 years
Male • Female
United States • Midwest USA
SME Marketing Leader
35-55 years
Male • Female
United States • Urban Centers
Marketing Lead for Growing Firms
28-45 years
Male • Female
United States • Global Tech Hubs
Senior Director - Specialized Industries
35-60 years
Male • Female
United States • Key Agricultural Regions
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Lessing-Flynn
Interactive ROI Calculator
Lessing-Flynn can create an interactive ROI calculator on their website. This allows potential clients in manufacturing, agriculture, education, and finance to estimate the return on investment they could achieve by partnering with the agency, showcasing potential value and driving lead generation.
Learn moreIn-depth Buyer's Guide Creation
Develop comprehensive buyer's guides tailored to each of Lessing-Flynn's target industries. This establishes the agency as a thought leader, educates potential clients on their marketing challenges, and subtly positions Lessing-Flynn as the ideal solution provider.
Learn moreLeverage User-Generated Content (UGC)
Showcase successful marketing campaigns and results achieved for clients by incorporating user-generated content, such as testimonials and case studies. This tactic builds trust and provides social proof of Lessing-Flynn's capabilities, making them a more attractive agency choice.
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