Japan Racing Association (JRA) : Market and Competitor Analysis

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JRA appears to be the Japan Racing Association, the official organization for horse racing in Japan. They manage racecourses, organize races, and provide information and resources related to horse racing. They also offer online platforms for betting on horse races.

Company : Japan Racing Association (JRA)

Industry : Horse RacingGamblingEntertainment

Major Markets

Japan

South Korea

Hong Kong

Key Competitors

National Association of Racing (NAR)

Hong Kong Jockey Club

Korea Racing Authority

Japan Racing Association (JRA) Key Value propositions

Online Betting

Racing Information

Entertainment

Cultural Experience

Japan Racing Association (JRA) Latest news

JRA-55 project

JRA-55: Japanese 55-year Reanalysis, Daily 3-Hourly and 6-Hourly ...

Important Notice: Update of JRA-55 data will ... Individual users should provide JMA ([email protected]) ... https://makedatacount.org/ project. If journals ...

JRA-3Q project

Horse Racing in Japan

Japan Racing Association（JRA） · Horse Racing in ... News; Yasuda Kinen; Japanese Derby; International ... Beginner's Guide (JRA) · JRA Seat Reservation · View All.

Japan Racing Association (JRA) SWOT Analysis

Strengths

Official horse racing organization in Japan.Strong brand recognition and reputation.Well-established online platforms and infrastructure.

Weaknesses

Limited international appeal compared to other racing jurisdictions.Potential dependence on the Japanese economy and gambling regulations.Aging customer base, as seen in the persona data.

Opportunities

Expand international reach through partnerships and online platforms.Attract younger demographics through digital marketing and modern experiences.Develop new racing formats and entertainment options to diversify offerings.

Threats

Competition from illegal betting platforms and overseas racing operators.Economic downturn impacting discretionary spending on leisure activities.Changes in government regulations and policies related to gambling.

Top Marketing Strategies for Japan Racing Association (JRA)

Leverage Social Media for Engagement

Create engaging social media content featuring race highlights, horse profiles, and jockey interviews. This will increase brand awareness and attract new audiences interested in Japanese horse racing.

Develop a Mobile-First Betting Experience

Optimize the betting platform for mobile devices, offering a seamless and intuitive experience for users on the go. This will cater to the growing mobile-first audience and enhance user engagement.

Partner with Japanese Influencers

Collaborate with popular Japanese social media influencers who have a following among horse racing enthusiasts. This will increase brand visibility and generate excitement for JRA events.

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Japan Racing Association (JRA) User Persona

Name:

Kenji Tanaka

Age :

42

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Bachelor's Degree, Finance

Preferred platforms

GOALS

To make informed betting decisions based on thorough analysis and research to maximize his winnings
To enjoy the excitement of horse racing and potentially turn his passion into a profitable side hustle
To connect with fellow racing enthusiasts and share insights and strategies to enhance the overall experience

Frustrations

Missing key race information or updates due to a busy work schedule
Difficulty in finding reliable and comprehensive horse racing analysis and predictions
Lack of a dedicated community to engage in insightful discussions and share betting strategies

Name:

Yumi Sato

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

To experience the thrill and entertainment of horse racing as a social activity with friends
To learn about horse racing and betting strategies in a fun and accessible way
To share exciting moments and experiences from the races with her social circles

Frustrations

Navigating the complexities of horse racing terminology and betting options as a beginner
Difficulty in finding engaging and easy-to-understand content about horse racing for beginners
Limited opportunities to connect with friends who share her interest in horse racing and betting

Name:

Hiroshi Ito

Age :

55

Gender :

Male

Occupation :

Retired Engineer

Industry :

Retired

Education :

Bachelor's Degree, Engineering

Preferred platforms

GOALS

To stay connected to the tradition and excitement of horse racing during his retirement
To use his analytical skills to develop winning betting strategies and enjoy a sense of accomplishment
To share his passion for horse racing with his children and potentially pass on the tradition

Frustrations

The digital divide and difficulty in adapting to online platforms for horse racing information and betting
Limited access to traditional forms of horse racing content and community engagement
Difficulty in finding age-appropriate resources and platforms to share his passion with younger generations

Japan Racing Association (JRA) Geographic and Demographic Insights

Geographic Insights: The JRA's primary market is overwhelmingly Japan, with an estimated 95% of users based there. Limited international presence is observed in South Korea, Hong Kong, the US, and Australia.

Top Countries

Japan
95%
South Korea
2%
Hong Kong
1%
United States
1%
Australia
1%

Demographic Insights: JRA's core audience is male (60%) and aged between 25-54 (70%), reflecting traditional betting demographics in Japan.

Age Distribution

Gender Distribution

Japan Racing Association (JRA) Socio-economic Profile

Household and Income Insights: JRA's audience is diverse across household sizes, with a tendency towards 2-4 person households. Income distribution is balanced, suggesting broad appeal across income levels.

Educational and Employment Insights: JRA users are primarily employed full-time with university or college degrees, indicating an educated and financially stable audience.

Households Size

Income Distribution

Education Level

Employment Status

Japan Racing Association (JRA) Behavioral Insights

Interest-Based Insights: JRA users are interested in sports news, gambling, finance, travel, Japanese culture, food, and technology, highlighting a diverse set of interests.

Technology and Social Media Usage: JRA users primarily use Youtube, Twitter, and Instagram. They prefer desktop and are split evenly between Android and iOS.

Interests

Sports NewsGamblingFinanceTravelJapanese CultureFoodTechnology

Device Breakdown

Social Media Usage

Japan Racing Association (JRA) Top Competitors

Competitor	Estimated market share	Top domains
National Association of Racing (NAR)	45%	Horse Racing, Gambling, Japanese
Hong Kong Jockey Club	30%	Horse Racing, Gambling, International
Korea Racing Authority	25%	Horse Racing, Gambling, Korean

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