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Business and Product Insights
Product Portfolio
HyprMX Ad Diversity for Playrix's Fishdom
HyprMX Brand Interstitials for PCH App
HyprMX Interstitial Brand Ads
HyprMX Key Value Propositions
HyprMX's key value proposition lies in providing premium, brand-safe ad experiences from Fortune 500 companies to mobile app publishers, leading to higher eCPMs and diversified revenue streams. Concurrently, it offers brands access to highly engaged mobile audiences within quality app environments, ensuring impactful and measurable campaign performance.
HyprMX Brand Positioning
HyprMX is positioned as the premier "brand-only" ad network, connecting Fortune 500 advertisers with mobile app publishers to deliver high-quality, brand-safe ad experiences and maximize monetization.
Top Competitors
Unity Ads
AppLovin
ironSource
Customer Sentiments
Customer sentiment is generally positive, especially from publishers who value high eCPMs and premium brand ads, and from brands seeking brand-safe environments and engaged mobile audiences. Both personas find value in HyprMX's ability to address their core pain points, such as unreliable revenue streams for publishers and brand safety concerns for advertisers.
Actionable Insights
Highlight case studies demonstrating successful expansion into new mobile app genres beyond gaming to broaden appeal and market perception.
Products and Features
HyprMX Ad Diversity for Playrix's Fishdom - Product Description
This product focuses on HyprMX's solution for Playrix's mobile game, Fishdom, to enhance its monetization through diverse rewarded video ads. The core offering is the provision of brand ads that operate on a Cost Per View (CPV) model, meaning Playrix earns revenue for every ad completion. A key feature is that these ads do not redirect users to download other games, thus retaining the user within Fishdom and preventing churn. This approach aims to maximize ad revenue while maintaining a positive user experience.
Pros
- HyprMX provides diverse brand ads, preventing ad fatigue and increasing user engagement
- The CPV model ensures revenue generation for every completed ad view
- The ads do not force users to leave the application, which helps retain the player base within Fishdom.
Cons
- The text does not provide specific cons for this particular product or partnership
- Potential cons could include reliance on brand ad availability or potential fluctuations in CPV rates
- The success heavily depends on the quality and targeting capabilities of the HyprMX ad network itself.
Alternatives
- Many other ad networks offer rewarded video advertising for mobile games, such as Unity Ads, AdMob, and IronSource
- Each of these platforms provides various ad formats and monetization models
- Game developers can also explore in-app purchases or subscription models as alternatives to ad-based revenue.
Company Updates
Latest Events at HyprMX
Privacy Policy
At Jun Group Productions, LLC and our HyprMX Mobile LLC subsidiary, we ... call clients to an audience of end users that we call consumers. Consumers ...
View sourceSDK End User License Agreement ("EULA")
"Copyright Holder" means the individual(s) or organization(s) named in the copyright notice for the entire Package. ... company or organization, to others outside ...
View sourceHyprMX - Brand Ads for Mobile Apps from Top Fortune 500 Advertisers
HyprMX is an ad network bringing brand ads to mobile apps. Based in New York, all of our mobile ads are directly sold to agencies and brands.
View sourceHyprMX Mobile, LLC | LinkedIn
HyprMX Mobile, LLC | 835 followers on LinkedIn. Born in New York City, HyprMX brings brands into mobile apps. | HyprMX exists to make mobile monetization ...
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