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Executive Summary

Industries

Mobile AdvertisingMobile App MonetizationBrand Advertising

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

HyprMX Top Products

HyprMX Ad Diversity for Playrix's Fishdom
HyprMX Brand Interstitials for PCH App
HyprMX Interstitial Brand Ads

Brand Positioning

HyprMX is positioned as the premier "brand-only" ad network, connecting Fortune 500 advertisers with mobile app publishers to deliver high-quality, brand-safe ad experiences and maximize monetization.

Customer Sentiments

Customer sentiment is generally positive, especially from publishers who value high eCPMs and premium brand ads, and from brands seeking brand-safe environments and engaged mobile audiences. Both personas find value in HyprMX's ability to address their core pain points, such as unreliable revenue streams for publishers and brand safety concerns for advertisers.

HyprMX Key Value Propositions

HyprMX's key value proposition lies in providing premium, brand-safe ad experiences from Fortune 500 companies to mobile app publishers, leading to higher eCPMs and diversified revenue streams. Concurrently, it offers brands access to highly engaged mobile audiences within quality app environments, ensuring impactful and measurable campaign performance.

Premium Brand Ads
High eCPMs
Seamless Integration
Engaged Audiences

HyprMX SWOT Analysis

Strengths

Exclusive focus on premium brand advertising from Fortune 500.

High eCPMs and diverse ad formats for publishers.

Seamless integration with leading ad mediation platforms.

Weaknesses

May have a smaller pool of advertisers than broad networks.

Limited to brand advertising, no app-install focus.

Reliance on brand budgets could be sensitive to economic shifts.

Opportunities

Expand into new mobile app genres beyond gaming.

Leverage data for more precise audience targeting.

Grow international presence in emerging mobile markets.

Threats

Increased competition from other ad networks.

Changes in privacy regulations impacting ad targeting.

Ad-blocking technologies reducing ad impression opportunities.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

HyprMX Target Audience

View Details

Geographic Insights

Primarily focused on North American and European markets, with the US as the dominant market, reflecting its brand-centric approach.

Top Countries

United States flag

United States

45% market share

Canada flag

Canada

10% market share

United Kingdom flag

United Kingdom

8% market share

Germany flag

Germany

6% market share

Australia flag

Australia

5% market share

HyprMX Audience Segments

Indie Game Developer

28-55 years

Male • Female

United States • Europe • Asia

Fortune 500 Brand Manager

35-60 years

Male • Female

United States • Global Capital Cities

Mid-Tier App Publisher

25-45 years

Male • Female

United States • Canada • UK

Digital Media Strategist

30-50 years

Male • Female

United States • Germany • Japan

App Integration Engineer

22-40 years

Male • Female

Global (Remote Friendly)

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor HyprMX

Referral Contest

Implement a referral contest program to incentivize mobile app publishers and advertisers to refer new partners to HyprMX. This will broaden HyprMX's network, increase its user base, and potentially boost revenue through new partnerships.

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Leverage User-Generated Content (UGC)

Encourage mobile app publishers and brands to submit testimonials, case studies, or examples of successful campaigns facilitated by HyprMX. Showcasing this content will enhance HyprMX's credibility and attract new business by highlighting the platform's benefits.

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Implement Star Ratings in SERPs & Google Ads

Focus on obtaining positive reviews and implementing star ratings in search engine results pages (SERPs) and Google Ads. This will improve HyprMX's online visibility, increase click-through rates, and establish trust with potential publishers and advertisers.

Learn more

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