Industry Landscape

The mobile advertising industry is experiencing rapid growth, driven by increasing smartphone penetration and mobile app usage. Key trends include a shift towards in-app advertising, the rise of video and rewarded ad formats, and a greater emphasis on brand safety and user experience. Programmatic advertising continues to dominate, with data-driven targeting becoming more sophisticated. Privacy regulations are shaping new approaches to data collection and ad personalization, pushing the industry towards more contextual and consented advertising.