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Major Markets
Key Competitors
Unity Ads
AppLovin
ironSource
Unity Ads
Deep integration with Unity Engine
large developer ecosystem
strong focus on gaming monetization
diverse ad formats including rewarded video.
Primarily focused on gaming
may have less reach outside game apps
strong competition in the broader mobile ad market.
Expand into non-gaming app monetization
leverage AI for ad optimization
grow market share in emerging markets.
Increased competition from other ad networks
changes in platform policies (Apple
Google)
ad-blocking technologies.
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