Find stats on top websites
Hoka Key Value propositions
Hoka Latest news
Cushioned Running Shoes & Performance Wear | HOKA®
Shop HOKA® for maximum cushion and minimal weight in our fitness, trail, hiking, and road running shoes. Finish the look in our performance wear.
HOKA EVENTS HUB
HOKA EVENTS HUB - Join us for events, demos, yoga, runs, hikes, speaker panels and more. - Date TBD - Location TBD.
HOKA® - FLY HUMAN FLY™
Welcome to hoka.com - choose your location and get ready to fly in your next pair of running shoes.
HOKA® Announces the Launch of Skyward X: The Next BIG ...
Apr 25, 2024 ... Celebrating new innovations in footwear technology to provide signature HOKA cushioning, the Skyward X provides every runner with an experience ...
Hoka SWOT Analysis
Strengths
Unique oversized cushioning technologyStrong brand reputation among runnersGrowing popularity in both road and trail running
Weaknesses
Premium pricing compared to some competitorsLimited marketing efforts compared to bigger playersReliance on specialty running shoe stores
Opportunities
Expand product line for other sports and activitiesIncrease global presence and market penetrationCollaborate with athletes and influencers for wider reach
Threats
Intense competition in the athletic footwear marketChanging consumer preferences and trendsEconomic downturn impacting consumer spending on discretionary items
Top Marketing Strategies for Hoka
Hoka User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Hoka Geographic and Demographic Insights
Geographic Insights: Hoka's primary market is the United States, followed by Canada. The brand also sees substantial interest in the UK, Australia, and Germany.
Top Countries
United States
60%
Canada
15%
United Kingdom
7.5%
Australia
5%
Germany
4.5%
Demographic Insights: Hoka's target audience is primarily between the ages of 25-44, with a slight skew towards female customers.
Age Distribution
Gender Distribution
Hoka Socio-economic Profile
Household and Income Insights: Hoka's audience typically falls within the medium to high income bracket, with households of 2 or 3-4 people being most common.
Educational and Employment Insights: Hoka's user base largely comprises individuals in full-time employment with a university or college degree.
Households Size
Income Distribution
Education Level
Employment Status
Hoka Behavioral Insights
Interest-Based Insights: Hoka's target audience is interested in running, marathons, outdoor activities, fitness, and sports apparel, particularly for trail running.
Technology and Social Media Usage: Hoka's audience is highly active on YouTube and Instagram. They predominantly use mobile devices (iOS and Android).
Interests
Device Breakdown
Social Media Usage
Hoka Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Brooks Running | 35.2% | Running Shoes, Running Apparel, Sports Technology |
| On Running | 28.6% | Performance Running, Sustainable Footwear, Urban Running |
| Saucony | 16.2% | Road Running, Trail Running, Walking Shoes |
