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Major Markets
United States
Canada
United KingdomKey Competitors
Hoka Top Products
Brand Positioning
Customer Sentiments
Hoka Key Value Propositions
Hoka SWOT Analysis
Strengths
Unique oversized cushioning technology
Strong brand reputation among runners
Growing popularity in both road and trail running
Weaknesses
Premium pricing compared to some competitors
Limited marketing efforts compared to bigger players
Reliance on specialty running shoe stores
Opportunities
Expand product line for other sports and activities
Increase global presence and market penetration
Collaborate with athletes and influencers for wider reach
Threats
Intense competition in the athletic footwear market
Changing consumer preferences and trends
Economic downturn impacting consumer spending on discretionary items
Cannot Find
Market Growth Stage
Pace of Market Growth
Hoka Target Audience
Geographic Insights
Hoka's primary market is the United States, followed by Canada. The brand also sees substantial interest in the UK, Australia, and Germany.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
7.5% market share
Australia
5% market share
Germany
4.5% market share
Hoka Audience Segments
Cannot Find
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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