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Executive Summary

Industries

Athletic FootwearSports & Outdoor GearPerformance Footwear

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Hoka Top Products

Hoka Running Shoes

Brand Positioning

Hoka is positioned as a premium athletic footwear brand renowned for maximalist cushioning, offering superior comfort, injury prevention, and performance enhancement for runners, hikers, and active individuals who prioritize well-being and invest in quality gear.

Customer Sentiments