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Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Brooks Running
Saucony
New Balance
Top Marketing Channels
Brooks Running
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Run Happy Campaign, Brooks ID Program, Find Your Run Campaign
- Content Marketing
- Examples: Running Guides, Blog Posts, Athlete Stories
- Campaigns: Run Happy Blog, Brooks Academy, Coach's Corner
- Email Marketing
- Examples: Promotional Emails, Newsletter, Loyalty Program Emails
- Campaigns: New Product Launch, Seasonal Sales, VIP Member Exclusives
Top Sales Channels
- E-commerce Website
- brooksrunning.com, online product catalog, direct online sales
- Website Exclusive Deals, Free Shipping Promotions, Limited Edition Drops
- Specialty Running Stores
- Fleet Feet, Marathon Sports, local running shops
- In-store Fit Events, Brooks Demo Runs, Retailer Partnership Promotions
- Sporting Goods Retailers
- Dick's Sporting Goods, REI, Scheels
- Seasonal Collection Launches, Back-to-School Promotions, Holiday Sales Events
Hoka SWOT Analysis
Strengths
Strong brand loyalty
'Run Happy' philosophy resonates with runners
extensive range of stability and neutral shoes
Weaknesses
Perceived as less 'fashion-forward' than some competitors
limited maximalist cushioning options compared to Hoka
potentially less global market penetration outside of core running community
Opportunities
Expand into more casual athletic wear
leverage sustainability initiatives
grow presence in emerging running markets
Threats
Intense competition from larger athletic brands
changing consumer preferences for shoe aesthetics
supply chain disruptions
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