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Hoka Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 32
Gender: Male
Occupation: Physician Assistant
Education: Master's Degree, Physician Assistant Studies
Age: 25
Gender: Female
Occupation: Sports Marketing Specialist
Education: Bachelor's Degree, Marketing
Anya Sharma
Goals
- Achieve a personal best in her next marathon, ideally under 3:30
- Maintain peak physical fitness and avoid running-related injuries
- Balance demanding work schedule with consistent training and recovery.
Pain Points
- Finding enough time for long runs and strength training amidst a busy work week
- Dealing with minor aches and pains that can derail training progress
- Sifting through overwhelming product choices to find the best gear for her specific needs.
Hoka Geographic Distribution
Hoka's primary market is the US, followed by the UK, Canada, Australia, and Germany, indicating strong presence in developed athletic markets.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Hoka's users are typically mid to high-income individuals, often in 2-4 person households, reflecting investment in quality active gear.
Employment Status
Income Distribution
Education Level
Hoka Behavior Analysis
Behavior Profile
Device Breakdown
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