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Executive Summary

Industries

Higher EducationBusiness EducationManagement Studies

Harvard Business School Top Products

HBS Academic Programs
Custom Executive Education Programs
Harvard Business School Online

Brand Positioning

Harvard Business School is positioned as a premier global institution for transformative business education, leadership development, and impactful thought leadership, renowned for its rigorous case method and influential alumni network.

Customer Sentiments

Customer sentiment appears highly positive, driven by the desire for career acceleration, network building, and the prestige associated with the Harvard brand. The willingness to invest significantly in tuition and time reflects a strong belief in HBS's value proposition for career and personal growth.

Harvard Business School Key Value Propositions

HBS's key value proposition lies in providing a world-class, transformative education that equips leaders with general management skills and a global perspective to make a significant difference. This is underpinned by its innovative case method, a powerful 86,000+ strong alumni network, and a commitment to cutting-edge research and thought leadership.

Global Leadership Development
Powerful Alumni Network
Case Method Pedagogy
Cutting-edge Research

Harvard Business School SWOT Analysis

Strengths

Globally recognized brand prestige and reputation.

Vast and influential alumni network.

Innovative case method teaching approach.

Weaknesses

High tuition costs limit accessibility for some.

Intense competition for limited program slots.

Primarily residential model limits some global reach.

Opportunities

Expand global reach with more online programs.

Develop customized executive education for industries.

Leverage research for new thought leadership areas.

Threats

Increasing competition from other top business schools.

Disruption from new online education platforms.

Economic downturns impacting executive education budgets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Harvard Business School Target Audience

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Geographic Insights

HBS attracts a global cohort, with significant concentrations from the US, India, China, UK, and Canada, reflecting its worldwide appeal.

Top Countries

United States flag

United States

50% market share

India flag

India

10% market share

China flag

China

7% market share

United Kingdom flag

United Kingdom

5% market share

Canada flag

Canada

3% market share

Harvard Business School Audience Segments

Ambitious MBA Aspirant

24-32 years

Male • Female

Global • North America • Europe • Asia

Experienced Executive Leader

35-60 years

Male • Female

Global • North America • Europe • Asia

Future Business Academic

22-30 years

Male • Female

Global • North America • Europe

Online Professional Learner

25-55 years

Male • Female

Global

Corporate Training Partner

30-65 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Harvard Business School

Personalized User Onboarding

Tailor the onboarding experience to different Harvard Business School buyer personas, such as MBA aspirants, Executive Education candidates, and Online learners. By customizing the initial engagement based on user goals and backgrounds, HBS can increase program enrollment and engagement by highlighting relevant benefits and features.

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Product Benefit Reinforcement in Onboarding

During onboarding, continuously emphasize the unique benefits of each HBS program, such as career acceleration, network building, or flexible learning options. This will help solidify the value proposition in the minds of potential students and increase the likelihood of program completion or further engagement.

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Content Repurposing

Transform existing Harvard Business School case studies, research, and faculty insights into diverse content formats like blog posts, infographics, and short videos. This will help broaden the reach of HBS thought leadership, attract new audiences, and reinforce the school's reputation as a global knowledge leader.

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