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Harvard Business School is positioned as a premier global institution for transformative business education, leadership development, and impactful thought leadership, renowned for its rigorous case method and influential alumni network.
Customer sentiment appears highly positive, driven by the desire for career acceleration, network building, and the prestige associated with the Harvard brand. The willingness to invest significantly in tuition and time reflects a strong belief in HBS's value proposition for career and personal growth.
HBS's key value proposition lies in providing a world-class, transformative education that equips leaders with general management skills and a global perspective to make a significant difference. This is underpinned by its innovative case method, a powerful 86,000+ strong alumni network, and a commitment to cutting-edge research and thought leadership.
Globally recognized brand prestige and reputation.
Vast and influential alumni network.
Innovative case method teaching approach.
High tuition costs limit accessibility for some.
Intense competition for limited program slots.
Primarily residential model limits some global reach.
Expand global reach with more online programs.
Develop customized executive education for industries.
Leverage research for new thought leadership areas.
Increasing competition from other top business schools.
Disruption from new online education platforms.
Economic downturns impacting executive education budgets.
HBS attracts a global cohort, with significant concentrations from the US, India, China, UK, and Canada, reflecting its worldwide appeal.
United States
50% market share
India
10% market share
China
7% market share
United Kingdom
5% market share
Canada
3% market share
24-32 years
Male • Female
Global • North America • Europe • Asia
35-60 years
Male • Female
Global • North America • Europe • Asia
22-30 years
Male • Female
Global • North America • Europe
25-55 years
Male • Female
Global
30-65 years
Male • Female
Global
Data shown in percentage (%) of usage across platforms
Tailor the onboarding experience to different Harvard Business School buyer personas, such as MBA aspirants, Executive Education candidates, and Online learners. By customizing the initial engagement based on user goals and backgrounds, HBS can increase program enrollment and engagement by highlighting relevant benefits and features.
Learn moreDuring onboarding, continuously emphasize the unique benefits of each HBS program, such as career acceleration, network building, or flexible learning options. This will help solidify the value proposition in the minds of potential students and increase the likelihood of program completion or further engagement.
Learn moreTransform existing Harvard Business School case studies, research, and faculty insights into diverse content formats like blog posts, infographics, and short videos. This will help broaden the reach of HBS thought leadership, attract new audiences, and reinforce the school's reputation as a global knowledge leader.
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