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Harvard Business School Target Audience
User Segments
Age: 27
Gender: Female
Occupation: Senior Strategy Consultant
Education: Bachelor's Degree, Business Administration
Age: 29
Gender: Male
Occupation: Investment Banking Associate
Education: Bachelor's Degree, Finance
Age: 26
Gender: Female
Occupation: Product Manager
Education: Bachelor's Degree, Computer Science
Amelia Chen
Goals
- To secure admission to a top-tier MBA program like Harvard Business School to accelerate career progression into a leadership role
- To build a powerful professional network with future industry leaders and influential alumni to leverage for career opportunities
- To gain a comprehensive understanding of general management principles and strategic decision-making to drive significant business impact.
Pain Points
- Feeling stagnant in current career trajectory despite strong performance and wanting a significant leap forward
- Limited access to high-level strategic projects or decision-making opportunities in current role
- Difficulty balancing demanding work schedule with the rigorous preparation required for MBA applications, including GMAT/GRE and essays.
Harvard Business School Geographic Distribution
HBS attracts a global cohort, with significant concentrations from the US, India, China, UK, and Canada, reflecting its worldwide appeal.
Top Countries
United States
India
China
United Kingdom
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
HBS users typically come from high-income households of 3-4 members, reflecting the cost and career stage of its target audience.
Employment Status
Income Distribution
Education Level
Harvard Business School Behavior Analysis
Behavior Profile
Device Breakdown
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