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Harris Residential Team is a top-performing real estate brokerage within Brown Harris Stevens, specializing in luxury properties in New York City. They pride themselves on their 'Visionary Brokerage' approach, combining extensive market knowledge, personalized service, and a deep understanding of client needs to deliver exceptional results.
Company : Harris Residential Team
Industry : Real EstateLuxury Real EstateProperty Brokerage
Harris Residential Team Key Value propositions
Harris Residential Team Latest news
The Harris Residential Team | Brown Harris Stevens
... New Development properties across New York City. This consistently makes the team among the top 0.02% of all agent teams Nationwide. Meet the Team. Visionary ...
Harris County | Texas
Press enter for slow connection; Skip to Main Menu; Skip to Search; Select Language; Skip to Accessibility Page. HARRIS. COUNTY ...
Why-a-pied-a-terre-tax-on-real-estate-is-a-terrible-idea-now | The ...
Jan 27, 2021 ... The Harris Residential Team are licensed real estate brokers and salepersons affiliated with Brown Harris Stevens, a licensed real estate broker ...
Brown Harris Stevens
Brown Harris Stevens | Luxury Real Estate in NYC, Hamptons, Hudson Valley, Connecticut, New Jersey, Palm Beach and Miami.
Harris Residential Team SWOT Analysis
Strengths
Strong reputation and track record in luxury NYC real estate.Deep understanding of the local market and client needs.Personalized service and a 'Visionary Brokerage' approach.
Weaknesses
Limited geographic reach outside of New York City.Dependence on the high-end market segment.Potential vulnerability to economic downturns impacting luxury spending.
Opportunities
Expand services to additional high-net-worth markets.Develop strategic partnerships with luxury brands and service providers.Leverage technology to enhance client experience and market insights.
Threats
Increasing competition from other luxury real estate brokerages.Fluctuations in the NYC real estate market.Changing economic conditions impacting affordability in luxury segment.
Top Marketing Strategies for Harris Residential Team
Personalized User Onboarding
This strategy focuses on creating a tailored onboarding experience for new clients, guiding them through the process of buying, selling, or renting luxury properties. It helps build trust and loyalty by demonstrating expertise and personalized attention, improving client satisfaction and retention.
Interactive ROI Calculator
This strategy provides potential clients with a tool to calculate the potential return on investment for luxury properties in New York City. It showcases the value proposition of working with Harris Residential Team, making their expertise tangible and driving conversions by highlighting the financial benefits.
In-depth Buyer's Guide Creation
This strategy involves creating a comprehensive guide for luxury buyers, covering essential aspects of the New York City real estate market, neighborhoods, property types, and legal considerations. This valuable resource attracts potential clients, establishes Harris Residential Team as a trusted source of information, and fosters leads.
Harris Residential Team User Persona
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GOALS
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Harris Residential Team Geographic and Demographic Insights
Geographic Insights: The business primarily targets the US market, with a strong focus on New York City. There is a small but notable international presence, particularly from China, the UK, UAE, and Russia.
Top Countries
United States
95%
China
2%
United Kingdom
1%
United Arab Emirates
1%
Russia
1%
Demographic Insights: The target audience is primarily between 35-64 years old, indicating established professionals and families seeking luxury properties. Men slightly outweigh women in this demographic.
Age Distribution
Gender Distribution
Harris Residential Team Socio-economic Profile
Household and Income Insights: The majority of target users are in households of 3-4 with high income levels, suggesting families and couples seeking upscale living.
Educational and Employment Insights: The target audience is highly educated with a majority holding postgraduate degrees and employed full-time, indicating affluent professionals.
Households Size
Income Distribution
Education Level
Employment Status
Harris Residential Team Behavioral Insights
Interest-Based Insights: Clients are interested in luxury experiences like travel, fine dining, and art collecting, along with investments and philanthropy.
Technology and Social Media Usage: They are active on visual platforms like Instagram and YouTube, and use a mix of desktop and iOS devices, indicating tech-savviness.
Interests
Device Breakdown
Social Media Usage
Harris Residential Team Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Douglas Elliman | 20% | Luxury Real Estate, NYC Real Estate, Residential Brokerage |
| Corcoran Group | 15% | Residential Sales, Rentals, New Developments |
| Sotheby's International Realty | 10% | Luxury Properties, Global Network, Art & Collectibles |
