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Hearst is a leading global, diversified information, services, and media company operating in 40 countries. They own a wide range of businesses, including magazines, newspapers, television and radio stations, cable networks, and digital media properties. Hearst is known for its iconic brands and its commitment to journalistic excellence.
Company : Hearst Corporation
Industry : MediaEntertainmentPublishing
Hearst Corporation Key Value propositions
Hearst Corporation Latest news
Hearst: Home
Work @ Hearst. A career at Hearst positions you at the forefront of innovation across industries. hero. Latest News From Hearst ...
Hearst Castle: Home
William Randolph Hearst started to build a fabulous estate on his ranchland overlooking the village of San Simeon in 1919 ...
Magazines | Hearst
As the world's largest lifestyle publisher, Hearst Magazines has a portfolio of more than 25 brands in the U.S., 175 websites and more than 200 magazine ...
Hearst | LinkedIn
http://www.hearst.com. External link for Hearst. Industry: Media Production. Company size: 10,001+ employees. Headquarters: New York, NY. Type: Privately Held.
Hearst Corporation SWOT Analysis
Strengths
Iconic brands with a rich historyVast content library across diverse categoriesMulti-platform distribution network
Weaknesses
Dependence on advertising revenueChallenges in monetizing digital contentCompetition from digital-native media companies
Opportunities
Expansion into emerging marketsStrategic acquisitions and partnershipsDevelopment of innovative content formats and technologies
Threats
Declining print readershipRise of ad-blocking technologiesShifting consumer preferences towards digital platforms
Top Marketing Strategies for Hearst Corporation
Hearst Corporation User Persona
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Hearst Corporation Geographic and Demographic Insights
Geographic Insights: Hearst's primary market is the United States, followed by Canada and the United Kingdom. They have a presence in emerging markets like India and Australia.
Top Countries
United States
80%
Canada
7%
United Kingdom
5%
Australia
3%
India
2%
Demographic Insights: Hearst's target audience leans slightly towards female users. All age groups from 18-65+ show significant interest in their offerings.
Age Distribution
Gender Distribution
Hearst Corporation Socio-economic Profile
Household and Income Insights: Hearst's audience typically falls within the middle-income bracket with an average household size of 2-4 people.
Educational and Employment Insights: Hearst's target user base largely comprises individuals employed full-time, primarily with a university or college level education.
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Income Distribution
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Employment Status
Hearst Corporation Behavioral Insights
Interest-Based Insights: Hearst caters to a diverse audience interested in travel, food, fashion, technology, business, health and wellness, and current events.
Technology and Social Media Usage: Hearst's audience is active on Youtube, Facebook, and Instagram. While they primarily use mobile devices, desktop usage is also significant.
Interests
Device Breakdown
Social Media Usage
Hearst Corporation Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Condé Nast | 30.5% | Fashion, Lifestyle, Luxury |
| The New York Times Company | 40.2% | News, Opinion, Digital Media |
| Meredith Corporation | 19.3% | Lifestyle, Home, Food |
