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GenuineReplacementParts.com is an online retailer specializing in genuine appliance replacement parts. They offer a wide selection of parts from various manufacturers, catering to repair professionals and businesses. They provide fast shipping and prioritize customer service with features like order tracking and online support.
Company : GenuineReplacementParts.com
Industry : E-commerceAppliance PartsAppliance Repair
GenuineReplacementParts.com Key Value propositions
GenuineReplacementParts.com Latest news
GRP (Genuine Replacement Parts)
Genuine OEM Replacement Parts. We quick ship Replacement Parts from Orange County, CA; Chicago, IL; Houston, TX; & Boston Massachusets, and many other ...
Genuine Parts Company
The Automotive Parts Group distributes automotive replacement parts, accessories and service items across North America, Europe and Australasia. Visit NAPA.
Genuine Replacement Parts
All new and uninstalled items priced $30.00 or more can be returned for any reason within 60 days, as long as the product is in new and uninstalled condition.
Top load washer requires to unplug before start next cycle. All cycles ...
Oct 30, 2023 ... ... new main control board. That should be part number DC97-20272G: https://www.genuinereplacementparts.com/dc97-20272g-oem. Ask Your Own ...
GenuineReplacementParts.com SWOT Analysis
Strengths
Wide selection of genuine partsCompetitive pricing and bulk discountsFast shipping and distributed warehouses
Weaknesses
Limited online brand visibilityDependence on appliance repair marketPotential challenges in competing with larger e-commerce platforms
Opportunities
Expand marketing efforts to reach DIY customersDevelop partnerships with appliance manufacturersOffer value-added services like repair guides or installation support
Threats
Increased competition from existing e-commerce giantsFluctuations in the appliance market demandSupply chain disruptions and potential part shortages
Top Marketing Strategies for GenuineReplacementParts.com
Personalized User Onboarding
This strategy provides a tailored experience for each new customer, guiding them through the site's features and highlighting specific product categories relevant to their needs. This increases user engagement and reduces the learning curve for new customers, driving sales and customer loyalty.
In-depth Buyer's Guide Creation
This strategy provides comprehensive resources that help customers understand appliance parts and repair processes. It positions GenuineReplacementParts.com as a trusted authority in the field, attracting more customers through search engine optimization and building brand credibility.
Enhanced Product Image Captions
This strategy adds detailed and compelling descriptions to each product image, offering valuable information about features, benefits, and compatibility. This strategy helps customers make informed decisions, minimizing returns and fostering greater confidence in purchases.
GenuineReplacementParts.com User Persona
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GenuineReplacementParts.com Geographic and Demographic Insights
Geographic Insights: GenuineReplacementParts.com caters primarily to the US market (80%), with a significant presence in Canada (10%). The remaining market share is distributed among other countries.
United States
80%
Canada
10%
United Kingdom
3%
Australia
3%
Germany
2%
Demographic Insights: The target audience for GenuineReplacementParts.com consists mainly of males (60%) aged between 35-54. This demographic aligns with professionals in appliance repair.
GenuineReplacementParts.com Socio-economic Profile
Household and Income Insights: GenuineReplacementParts.com caters to a diverse range of household sizes, with a significant portion (70%) consisting of 2-4 members. The income levels are distributed across low to high, indicating a broad customer base.
Educational and Employment Insights: GenuineReplacementParts.com primarily targets employed individuals, with a significant portion being business owners (35%). The majority have completed compulsory or high school education.
GenuineReplacementParts.com Behavioral Insights
Interest-Based Insights: Target users show interests in home improvement, DIY projects, appliance repair, technology, business management, logistics, and supply chain.
Technology and Social Media Usage: Users primarily access content through YouTube and prefer desktops, indicating a professional user base. Social media engagement is highest on LinkedIn and Facebook.
GenuineReplacementParts.com Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
AppliancePartsPros | 35% | Appliance Parts, Appliance Repair, E-commerce |
RepairClinic | 25% | Appliance Repair, DIY Repair Guides, Customer Support |
PartSelect | 15% | Appliance Parts, Wide Selection, Competitive Pricing |