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Genuinereplacementparts.com Target Audience
User Segments
Age: 48
Gender: Male
Occupation: Independent Automotive Technician
Education: Associate Degree
Age: 34
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree
Age: 55
Gender: Male
Occupation: Small Business Owner (Appliance Repair)
Education: High School
David 'The Fixer' Miller
Goals
- To efficiently diagnose and repair vehicles for his clients, ensuring high-quality and reliable service
- To source genuine and durable automotive parts quickly and at a competitive price to maintain profitability
- To continuously expand his technical knowledge and skill set to handle diverse vehicle models and complex issues.
Pain Points
- Difficulty in finding specific OEM parts for older or less common vehicle models, leading to delays in repairs
- The rising cost of genuine parts, impacting his service pricing and customer satisfaction
- Inconsistent part quality from various suppliers, risking warranty claims and his reputation.
Genuinereplacementparts.com Geographic Distribution
The primary market is the US and Canada, reflecting strong DIY and repair cultures, followed by other developed English-speaking and European nations.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users mainly live in 3-4 person households with medium to high income, indicating stable financial capacity for repairs.
Employment Status
Income Distribution
Education Level
Genuinereplacementparts.com Behavior Analysis
Behavior Profile
Device Breakdown
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