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Magnetic (Harris Residential) Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Investment Banker

Education: Master's Degree, Finance

Age: 35

Gender: Female

Occupation: Tech Lead

Education: Bachelor's Degree, Computer Science

Age: 30

Gender: Male

Occupation: Management Consultant

Education: Master's Degree, Business Administration

David Chen

David Chen

Age: 32
Gender: Male
Occupation: Investment Banker
Education: Master's Degree, Finance
Industry: Finance
Channels: LinkedInInstagramX

Goals

  • Secure a prime Manhattan property that appreciates significantly as a long-term investment
  • Optimize my professional network to unlock new career advancement opportunities
  • Maintain a highly efficient and productive work-life balance despite demanding career responsibilities.

Pain Points

  • Lack of transparent information and inflated pricing in the competitive Manhattan real estate market
  • Time constraints and difficulty balancing a demanding finance career with personal responsibilities
  • Navigating complex financial regulations and investment vehicles for optimal returns.

Magnetic (Harris Residential) Geographic Distribution

Primarily focused on Manhattan, NYC, serving a niche market. The vast majority of users are US-based, with minimal international presence.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
China flag

China

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mainly high-income individuals and families (1-4 members) are the target, reflecting Manhattan's luxury market. Few are low or medium income.

Employment Status

Income Distribution

Education Level

Magnetic (Harris Residential) Behavior Analysis

Behavior Profile

Personalized Service
High-Touch
Advisory-Based
Vision Clarification
Strategic Partner
Online Engagement
Market Analysis
Data-Driven Decisions
Seamless Process
Communication Style
Digital Tools
Social Media Usage
Newsletter Subscription
Property Search
Testimonials
Expert Guidance
Proactive
Informed Decisions
Luxury Seeking
Brand Engagement

Device Breakdown

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