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The target audience is broad and encompasses individuals and families struggling with housing affordability, homelessness, and energy insecurity on Cape Cod and the Islands. This includes renters, homeowners, potential homebuyers, landlords, and community stakeholders concerned about housing issues in the region.
The target market is highly concentrated in the United States, specifically on Cape Cod and the Islands in Massachusetts, with minimal international presence.
United States
Canada
Mexico
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The primary target audience consists of low to moderate-income households, with a significant portion being families with children, reflecting the need for affordable housing solutions.
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