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Cape Cod Community Development Partnership
Wellfleet Affordable Housing Trust
Top Marketing Channels
Cape Cod Community Development Partnership
- Social Media
- Examples: Facebook posts, LinkedIn updates, Instagram stories
- Campaigns: Affordable Housing Awareness Campaign, Community Impact Spotlight, Donor Appreciation Drive
- Website/Blog
- Examples: News articles, Success stories, Program updates
- Campaigns: Annual Report Release, Housing Solutions Blog Series, Volunteer Recruitment Drive
- Email Marketing
- Examples: Newsletters, Event invitations, Fundraising appeals
- Campaigns: Monthly E-newsletter, Urgent Needs Appeal, Community Workshop Series
Top Sales Channels
- Direct Outreach
- Community meetings, Information sessions, One-on-one consultations
- Housing Solutions Roadshow, First-Time Homebuyer Seminars, Rental Assistance Program Enrollment
- Partnerships
- Collaboration with local real estate agents, Banks, Social service agencies
- Developer Partnership Initiative, Lender Referral Program, Inter-agency Housing Support Network
- Grant Applications
- Federal grants, State grants, Private foundation grants
- HUD Grant Application, Massachusetts Housing Grant Initiative, Private Donor Fund Appeal
Housing Assistance Corporation (HAC) Cape Cod SWOT Analysis
Strengths
Strong focus on community development
Broad range of services beyond just housing
Established network of local partners
Weaknesses
Potential for broader mission to dilute housing focus
Reliance on grant funding can be unstable
May not specialize in specific housing needs as much as dedicated housing organizations
Opportunities
Increased demand for community-led development
Potential for cross-sector collaborations
Leveraging community assets for housing solutions
Threats
Competition from other non-profits for funding
Economic downturn impacting community investment
Changing government policies on community development
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