HMR Designs : Market and Competitor Analysis

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www.jenniferbett.com

HMR Designs is a Chicago-based event design and production company specializing in creating unique and unforgettable experiences. They offer a wide range of services, including floral design, custom fabrication, graphics, lighting, and scenic design. They have a team of skilled artisans and over 40 years of experience working with top creatives and producers.

Company : HMR Designs

Industry : Event PlanningFloral DesignLuxury Event Production

Major Markets

United States

Canada

United Kingdom

Key Competitors

Kehoe Designs

Revel Decor

Hall's Chicago

HMR Designs Key Value propositions

Custom Designed Events

High-End Floral Design

Exceptional Client Experience

Unforgettable Event Experiences

HMR Designs Latest news

HMR Designs - Event and wedding designer and wedding decor

[email protected] · Gallery · Weddings · Corporate · Private Celebrations ... New posts will not be retrieved for at least 5 minutes. There may be an ...

Jacqui Cole | Thank you to @brides for the beautiful feature this ...

Nov 12, 2023 ... ... hmrdesigns Planning @goldleafevent Welcome party @ ... I am so honored and humbled to be named one of the top wedding ...

From the Top Down | HMR Designs

Oct 28, 2015 ... ... new space. The design for the main portion of the event–dinner in ... [email protected] · Gallery · Capabilities · Press · About · Blog ...

Julie Sabatino | Trisha's custom Mother-of-the-Bride dress was truly ...

Dec 1, 2023 ... ... HMRDesigns @RishiTheDesigner Photography ... But on the most important day of your life, it's important to feel authentically you!

HMR Designs SWOT Analysis

Strengths

Strong brand reputation for luxury events in Chicago.Experienced team of designers and artisans.Long history and established relationships in the industry.

Weaknesses

Primarily focused on the Chicago market.High-end pricing may limit the target audience.Reliance on in-person events can be affected by unforeseen circumstances.

Opportunities

Expand services to other major cities nationwide.Develop online marketing campaigns targeting destination wedding clients.Offer virtual event design consultations and services.

Threats

Increasing competition from new event design companies.Economic downturn impacting corporate and luxury event budgets.Shifting client preferences towards smaller, more intimate events.

Top Marketing Strategies for HMR Designs

Content Marketing and Visual Storytelling

Develop a strong content marketing strategy focused on showcasing HMR Designs' unique event designs and the impact they have on their clients' experiences. This will attract potential clients seeking visually stunning events and build brand trust and awareness.

Partnerships and Collaborations

Establish strategic partnerships with high-end wedding planners, event venues, and luxury brands in the Chicago area to expand reach and gain access to new clients. Collaborations with influencers and photographers can also generate buzz and amplify brand visibility.

Targeted Advertising and Social Media Marketing

Utilize targeted advertising campaigns on platforms like Instagram and Pinterest to reach engaged couples, corporate event planners, and individuals interested in high-end events. Leverage social media to showcase HMR Designs' portfolio and create visually captivating content.

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HMR Designs User Persona

Name:

Olivia Thompson

Age :

32

Gender :

Female

Occupation :

Marketing Director

Industry :

Tech

Education :

MBA, Marketing

Preferred platforms

GOALS

Plan a breathtaking company gala that impresses clients and stakeholders, reflecting the company's innovative brand image and leaving a lasting impression
Research and select the best event design company in Chicago, focusing on creativity, attention to detail, and the ability to transform their vision into reality
Secure a reliable event design partner who understands their budget and timeline, communicates clearly, and provides exceptional customer service throughout the planning process.

Frustrations

Struggling to find an event design company that can truly capture their company's unique brand identity and translate it into a cohesive and impactful event experience
Feeling overwhelmed by the sheer number of event design options in Chicago and finding it challenging to differentiate between vendors based on online portfolios alone
Worrying about potential hidden costs or miscommunication with the event design team that could lead to delays, budget overruns, or an unsatisfactory final result.

Name:

Ethan Miller

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Finance

Education :

BS, Computer Science

Preferred platforms

GOALS

Create a magical and unforgettable wedding reception that perfectly embodies their love story and wows their guests
Find a reputable and experienced wedding planner and designer in Chicago who understands their vision for a modern and elegant celebration
Stay within a predetermined budget without compromising on the quality of the decor, food, or entertainment.

Frustrations

Feeling overwhelmed by the vast number of decisions involved in planning a wedding and finding it difficult to articulate their vision to potential vendors
Balancing the desire for a unique and personalized wedding with the pressure to incorporate traditional elements or please family members
Coordinating multiple vendors and ensuring that all the details, from floral arrangements to lighting, come together seamlessly on the big day.

Name:

Sophia Patel

Age :

55

Gender :

Female

Occupation :

Philanthropist

Industry :

Non-profit

Education :

Master's Degree, Art History

Preferred platforms

GOALS

Organize an impactful and elegant charity gala that raises significant funds for their non-profit organization and increases awareness for their cause
Collaborate with an event design team that understands the importance of aligning the event's aesthetics with the organization's mission and values
Create a memorable and engaging experience for attendees, encouraging donations and fostering a sense of community amongst supporters.

Frustrations

Encountering difficulties in securing sponsorships and donations in a competitive non-profit landscape and needing to maximize the impact of every dollar spent on the event
Finding a balance between creating a luxurious and visually appealing atmosphere and remaining sensitive to the cause and avoiding any perception of extravagance
Effectively communicating the organization's mission and impact to a diverse audience of potential donors and stakeholders during the event.

HMR Designs Geographic and Demographic Insights

Geographic Insights: HMR Designs primarily serves the US market, with a strong focus on the Chicago area. They have a limited but growing international presence, particularly in Canada, the UK, Mexico, and India.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Mexico
1.5%
India
1%

Demographic Insights: HMR Designs' target audience is primarily female (55%), with a large portion aged between 25-44 (48%). They also cater to older demographics, likely for milestone celebrations and galas.

Age Distribution

Gender Distribution

HMR Designs Socio-economic Profile

Household and Income Insights: HMR Designs targets couples and families (3-4 household size) with high income levels, reflecting their premium pricing for luxury event services.

Educational and Employment Insights: HMR Designs' clientele is largely employed full-time or are business owners with university-level education, indicating affluence and established careers.

Households Size

Income Distribution

Education Level

Employment Status

HMR Designs Behavioral Insights

Interest-Based Insights: The target audience is interested in luxury experiences, including travel, fine dining, and art collecting, aligning with their appreciation for high-end event design.

Technology and Social Media Usage: The target audience is active on visual platforms like Instagram and Youtube and uses a mix of desktop and mobile devices to research and engage with event services.

Interests

luxury travelfine dininginterior designfashionart collectingevent planningphilanthropy

Device Breakdown

Social Media Usage

HMR Designs Top Competitors

Competitor	Estimated market share	Top domains
Kehoe Designs	25.5%	Corporate Events, Weddings, Floral Design
Revel Decor	15.3%	Weddings, Social Events, Custom Fabrication
Hall's Chicago	20.2%	Galas, Non-Profit Events, Venue Design

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