Top Marketing Strategies for Housing Assistance Corporation

Housing Assistance Corporation User Persona

Name:

Sarah Davis

Age :

32

Gender :

Female

Occupation :

Certified Nursing Assistant

Industry :

Healthcare

Education :

Associate Degree, Nursing

Preferred platforms

GOALS

• Save enough money for a down payment on a modest home in a safe neighborhood with good schools for her two young children
• Find an affordable rental property that allows pets and is located near reliable public transportation
• Improve her financial literacy skills to better budget, save, and qualify for a mortgage.

Frustrations

• Struggling to find affordable rental options that meet her family's needs and accept pets
• Feeling overwhelmed by the home buying process and unsure where to start
• Juggling work, childcare, and managing finances on a tight budget.

Name:

Michael Souza

Age :

58

Gender :

Male

Occupation :

Construction Worker

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

• Find a stable and affordable rental after experiencing a recent job loss and facing eviction
• Access resources and support services to prevent homelessness and regain financial stability
• Explore retraining opportunities to enhance his job skills and increase earning potential.

Frustrations

• Facing age discrimination in his job search and struggling to find work in a competitive job market
• Feeling discouraged and anxious about his housing situation and future prospects
• Navigating the complex web of social services and finding it challenging to access the help he needs.

Name:

Maria Lopez

Age :

25

Gender :

Female

Occupation :

Recent College Graduate

Industry :

Social Services

Education :

Bachelor's Degree, Social Work

Preferred platforms

GOALS

• Secure an entry-level position at a non-profit organization that aligns with her passion for social justice and affordable housing
• Find affordable housing options for herself near her workplace to reduce commuting costs
• Build a professional network and gain experience in the field of affordable housing advocacy.

Frustrations

• Encountering a competitive job market and limited entry-level positions in her desired field
• Facing high living expenses and struggling to afford rent on a starting salary
• Feeling overwhelmed by student loan debt and unsure how to manage her finances effectively.

Housing Assistance Corporation Geographic and Demographic Insights

Geographic Insights: The target market is highly concentrated in the United States, specifically on Cape Cod and the Islands in Massachusetts, with minimal international presence.

Demographic Insights: The target audience spans various age groups, with a slightly higher female representation. This suggests a broad appeal across different life stages and genders.

Housing Assistance Corporation Socio-economic Profile

Household and Income Insights: The primary target audience consists of low to moderate-income households, with a significant portion being families with children, reflecting the need for affordable housing solutions.

Educational and Employment Insights: A significant portion of the target users are employed full-time or part-time and have completed up to high school or college education, highlighting the diverse needs within the community.

Housing Assistance Corporation Behavioral Insights

Interest-Based Insights: Target users show interest in Cape Cod living, affordability, home improvement, local events, social services, job searching, and financial literacy.

Technology and Social Media Usage: Users prefer Facebook, Instagram, and YouTube. They primarily access content on desktops and Android devices, indicating a need for mobile-friendly solutions.

Housing Assistance Corporation Top Competitors