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The Georgetown Voice
The Hoya
Top Marketing Channels
The Georgetown Voice
- Social Media
- Examples: Instagram, Twitter, Facebook
- Campaigns: Breaking News Alerts, Event Promotion, Photo of the Day
- Email Newsletter
- Examples: Daily Digest, Weekly Roundup, Special Edition Alerts
- Campaigns: Subscriber Welcome Series, Election Coverage Updates, End-of-Semester Highlights
- Content Marketing
- Examples: In-depth investigative pieces, Opinion editorials, Culture reviews
- Campaigns: Freshman Guide Series, Presidential Debate Coverage, Local Business Spotlights
Top Sales Channels
- Direct Advertising Sales
- Print advertisements, Digital banner ads, Sponsored content
- Back-to-School Ad Packages, Holiday Season Promotions, Graduation Issue Sponsorships
- Event Sponsorships
- Career Fairs, On-campus concerts, Club events
- Student Organization Fair Sponsorship, Homecoming Week Collaborations, Guest Lecture Series Partnerships
- Partnerships & Collaborations
- Local businesses, University departments, Student organizations
- Georgetown Business Alliance Program, University Athletics Promotion, Student Life Resource Guide Ad Space
The GW Hatchet SWOT Analysis
Strengths
Strong campus presence
Dedicated student readership
Established brand within Georgetown.
Weaknesses
Limited reach beyond Georgetown community
Reliance on student volunteer staff
Potential for funding fluctuations.
Opportunities
Expand multimedia offerings (podcasts
video)
Collaborate with other university departments
Increase alumni engagement for fundraising.
Threats
Declining interest in print media
Competition from other digital news sources
Budget cuts affecting student organizations.
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