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The GW Hatchet Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Male
Occupation: Student
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Student
Education: High School
Maya Singh
Goals
- Stay informed about campus events and social gatherings
- Find opportunities for extracurricular involvement and club activities
- Balance academic responsibilities with a vibrant social life.
Pain Points
- Missing out on important campus news or social events
- Difficulty finding accessible and affordable local entertainment options
- Feeling overwhelmed by academic pressure and managing time effectively.
The GW Hatchet Geographic Distribution
The GW Hatchet's audience is overwhelmingly concentrated in the United States, specifically within the George Washington University community in Washington, D.C., with minimal international reach.
Top Countries
United States
Canada
United Kingdom
China
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in smaller households (1-4 people) and generally fall into medium to high-income brackets, reflecting university student and faculty demographics.
Employment Status
Income Distribution
Education Level
The GW Hatchet Behavior Analysis
Behavior Profile
Device Breakdown
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