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The GW Hatchet Target Audience

The target audience for The GW Hatchet is the George Washington University community. This includes current students, faculty, staff, alumni, and potentially prospective students interested in the university. The content focuses on news, events, and issues relevant to this specific community.

User Segments

The GW Hatchet Geographic Distribution

The GW Hatchet primarily serves the United States, capturing 95% of its market. A minor portion comes from China and India, likely representing international students.

Top Countries

United States flag

United States

95%
China flag

China

2%
India flag

India

1%
South Korea flag

South Korea

0.5%
Canada flag

Canada

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The GW Hatchet's audience primarily consists of individuals living alone (60%) or in small households (20%), with the majority falling into the low to medium income bracket.

Employment Status

Income Distribution

Education Level

The GW Hatchet Behavior Analysis

Behavior Profile

Device Breakdown

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